As Yasmin Khatun Diwan once wrote for NYT, “Once upon a time, women’s wear was rife with transparency. With fashions intended to show some skin and combat the heat. Now we have hems that sweep the floor, sleeves that dangle so far down they are practically in the dust and necklines that rise to the chin. Cardi B winning Paris Fashion Week in a head-to-toe matching bodysuit, coat and skirt, not an inch of skin exposed. There is no longer any doubt that what used to be called ‘modest’ dressing — clothes sensitive to religious requirements more than fashion — has become a part of mainstream trend.” Modest fashion is not a new thing or the new cool, it is a reality that is now very much being accepted in Pakistan. While many brands and products are branching into this genre there are a few brands who have been in this game for many years and make a name for themselves with quality product lines and sticking to the statement, modest fashion.
Abaya.Pk is one such example, the brand was founded in 2009 and since been a name of modern innovation to the world of modest wear in Pakistan.
Over the years Abaya.Pk has proved and ensured that they offer contemporary Abayas for every occasion in premium fabric without compromising on the quality. The brand has played a massive role in revolutionizing the concept of modest fashionwear in Pakistan.
Abaya.PK as a brand stands for elegance, grace, and contemporary styles. The brand thrives to provide modern women with the ultimate satisfaction of wearing the perfect abaya.
Here are our favorite picks from the range offered by the Abaya.PK:
For the first time in Pakistan, Abaya.pk introduced a cape-style abaya with 6 yards of flair. It is our best seller.
Poncho style pull up gown abaya in dark blue colour with black flowers and details
Minimal, comfortable and elegant, made from premium fabric. Need we say more?
Available in 50+ hues, light breathable and perfect for daily wear
To sum it up if you are looking for a stylish modest wear brand that has a wide variety, with premium quality, and offers fast delivery on online shopping then you much visit Abaya.Pk.
Abaya.Pk truly has abayas for everyone. From simple to super heavy – their collection caters to all.
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