Afsaneh has established itself as a fashion brand with its timeless and traditional appeal, reaching out to a market that enjoys its heritage. The brand hosted a chand raat themed event to celebrate the festivities of Eid-ul-Fitr at their flagship store in Gulberg.
The event was well-attended by leading bloggers, influencers, models, journalists and media personnel with great zest and zeal. The event included a range of fun filled activities for everyone to take part in. Stalls for colorful accessories such as bangles, khussas and henna were set up to celebrate the essence of Eid. Assorted mouthwatering delicacies ranging from sweet to savory and spicy food such as golgappas, crispy jalebis and freshly fried samosas were served.
Dressed up in luxurious outfits from Afsaneh’s latest Summer Collection featuring exotic prints that exude pure elegance adding a timeless charm to the solid embroidered outfits, guests had an amazing time.
Hussain Fazal; CEO of Afsaneh talked about the event saying, “It is a great pleasure for team Afsaneh to celebrate the arrival of Eid with a chand raat themed event with lovely people around us. The main aim for us at Afsaneh is to keep our rich culture alive, which is what we promote as well.”
Furthermore, Saima Pirzada, Creative Head of Afsaneh Pakistan said; “Afsaneh aims to bring a unique product to the Pakistani Lawn market giving the consumer an option to break away from endless print on print!”
Embodying sub-continental craft and culture, Afsaneh is a home-grown retail brand that celebrates diverse identities and culture with its traditional and timeless designs to cater to the local Pakistani market.
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