Akram Group of Companies and Farah Talib Aziz collaborate to introduce: Crimson by FTA

Akram Group of companies is pleased to announce an exciting collaboration with acclaimed boutique designer Farah Talib Aziz to launch a collection of unstitched and stitched lawn this March 2016: Crimson by FTA. The group will also be launching retail stores for Crimson in the coming year.

With Akram Group of Companies’ commitment to quality and over 50 years of experience spanning the manufacturing, healthcare delivery, real estate development and retail industries, Akram Group has now diversified into retail of locally manufactured fashion apparel. With Farah Talib Aziz’s popular design aesthetic, the team looks forward to introducing a distinctive take on lawn and ready to wear that makes the Pakistani woman feel her most beautiful.

“A #classic piece is made when the past and present intermingle so intangibly that one stands in awe of its wonderful #sophistication” – Farah Talib Aziz on the Crimson by FTA Lawn ’16 Collection. #englishcharm #crimsonbyfta #allaboutcrimson #colormecrimson #queenofflorals #architecturaldetails #farahtalibaziz #ftalawn #designerlawn #instagood #potd #instalove

A photo posted by Crimson (@crimsonpakistan) on Feb 20, 2016 at 9:06am PST

Priced at a range between PKR 5990 to 6990 for an unstitched three piece outfit and PKR 3,000 for stitched shirts, the brand will introduce 11 original designs out of which 5 designs have color-ways. The Pret line consists of 8 outfits. Crimson Lawn by FTA will also be announcing their brand ambassador, details on which will be made available in March.

On the launch of Crimson by FTA, Anum Javed Akram, CEO, Crimson, said:

“We have leveraged our industrial strengths to source the best quality fabric woven in PIMA cotton and have engaged export quality printing mills to produce a collection that is unmatchable in design and quality. At Crimson, we want you to feel your most beautiful – our team has put in months of hard work and we bring to you our utmost best. Our promise to the customer is ultimate luxury and design, at an affordable price.”

On her association with Akram Group, fashion designer and creative director at Crimson: Farah Talib Aziz said:

“We have been working extremely hard on creating quality ready to wear that incorporates our signature aesthetic and brand philosophy. We are ecstatic to bring our brand aesthetic to the commercial high-street forefront at affordable prices and super quality.”

Crimson by FTA will be available to purchase in March – April 2016 through a series of exhibitions and at exclusive retailers across Pakistan. More information including launch dates, brand ambassador and collection information will be available in March 2016.