The launch took place on Sunday the 1st of November 2020 at the beautiful and tropical Beach luxury hotel. The event was attended by socialites, celebrities, bloggers and representatives of traditional media. The night was kissed with pink as the DJ played tunes and the guest sipped on tropic juices and munched on the variety of hors d’oeuvre.
People present were: Maheen Khan, Behroze Sabsvari and wife Safinaz, Hajra Yamin, MNA Ghazala Saifi, Raza Talish, Bloggers The Aly Sisters and Sasha Raja. Various socialites and prominent members of Karachi’s business community.
This is a big move for Pakistan’s make up industry and therefore necessitates celebration. The majority of imported makeup in Pakistan comes from back channels, and is usually smuggled in.
Young people do not have many official avenues to purchase international makeup brands, and usually resort to Facebook groups for their purchases. These groups are typically very unreliable as the majority of these brands are farces and copies of the original brands. The copies are made up of harmful chemicals, detrimental to your skin.
Allure Beauty has identified this very important gap in the Pakistani beauty market and with its’ official launch of these prestigious makeup brands in Pakistan, encourages other beauty brands to foray into Pakistani markets.
In a year like 2020, where globalization rapidly came to a halt due to the coronavirus pandemic, this is great news!
Huda is not just an ordinary make up brand – it is run by a self-made brown woman, and the products that are created by the brand are for every skin type, whether brown, black or white.
Allure Beauty was founded in 1985 with the goal of becoming Pakistan’s leading beauty supplier and retailer. From high end brands such as Huda Beauty, Cartier and Paco Rabanne among others to drug store brands such as Rimmel, Bourjois and Max Factor they have it all. Allure Beauty is adamant on bringing international standards of beauty to the Pakistani markets.
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