AlphaPro came together with Sada-e-Himalaya and
Pakistan Federal Union of Columnists (PFUC) to organise GB Social Media Summit
with an aim to highlight the growing importance of the social media in the
promotion of tourism.
Held at Rawalpindi Arts Council, Rawalpindi, the
event was marked with the active participation of representatives from
different cross sections of the society including journalists, IT experts,
government officials and executives of various organisations.
Speaking on the accession, Adeel Ayub, MD
AlphaPro, highlighted the role of tourism and how it has improved economies for
various countries like Malaysia which is purely based on tourism. “Even a
highly conservative state like Saudi Arabia stepped has moved to open its doors
for tourism,” he said.
Pakistan has great potential not just in terms
of tourism but for Religion based tourism also due to many religiously
important places for Hindu, Sikh and Buddhists.
Gilgit Baltistan is culturally and naturally
very rich and no step has been taken until now to promote it on the platform of
social media, he added. This is the initial step which will be followed by
serious of such activities to promote GB. This has been very useful in
spreading the word about the cultural richness of Gilgit Baltistan, efforts in
future as well to match the narrative of Mr. Prime Minister to promote tourism
in Pakistan to help the economy grow in a positive way. The summit has helped
promote the culture of GB.
The conduct of GB Social Media event has received appreciation by international travel blogger Ms Aylee who is currently in Pakistan and was present at the summit. She is completely in love with the natural gifts nature has given to the land of Gilgit Baltistan. The mountains, lakes and rivers have given her lifetime experience and she has closely observed the people of Gilgit Baltistan and the fact that they are struggling to survive in such beautiful yet challenging environment.
Spokesperson Gilgit Baltistan Government
Rasheed Arshad has praised organisers for the successful event, and also said
that this is very good step that digital media company AlphaPro has taken the
step to promote tourism through social media, this will really help to promote
tourism in Pakistan and encourage provinces like Gilgit Baltistan to get more
recognition worldwide.
The land of Gilgit Baltistan has been lacking
attention but for the first time AlphaPro has taken this very required step to
use the platform of social media and give Gilgit Baltistan the much deserved
prestige.
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