Pakistan is a young nation, as most of our population is young and we have been listening about the talent this land has. Similar to other fields our media industry is also blessed with young and talented individuals. This, however, is a separate debate that how this industry treats these young talent – let’s keep that debate for another day. Among the young names and faces who joined media in 2010s is Asma Minhas.
Asma Minhas is a multi-talented young woman of our media industry who is back on screen after a break of six months. Asma is another face that we are seeing in Express News morning show, Expresso.
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While talking to MediaSpringPK about her break and comeback Asma said:
“I am coming back on screen after six months. One of the foremost reasons of this break was my wedding. I had been working around the clock for GNN’s Morning show “Weekend Brunch” and Road Show “Sarkar”, so getting up at 5 am and working until 10 pm worn me out.
“I had to take this break for myself and Tahir. So this was whole me time, have discovered so many other flairs like cooking, painting, and interior designing.
“Vlogging also kept my attention for a while but due to Covid-19, I was unable to continue it. Then I was offered with lectureship at University of Central Punjab and I started it.”
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Talking about Expresso and how the show was offered to her she said:
“Since, I have been doing a lot of other things so I was not ready for some full time job. I have one segment in the show – this food segment is such a relief from my quarantine life and also it’s a fun activity.
“Since I am also planning a start-up, the expresso thing appears to be an ideal situation.
“It feels great to be back, meeting old friends and new people is the beginning of additional opportunities.”
When asked about managing various hats in a day, Asma said:
“I consider myself a multi-tasker, and I love this quote by Paulo Coelho, ‘One day, you will wake up and there won’t be any more time to do the things you’ve always wanted. DO IT NOW.’ So the time is running out, one needs to be slammed to achieve something big. There are unlimited things to be discovered, learn and be involved with.
“You just need a push with something that you’re passionate about, get completely immersed and discover where that takes you. My daily routine includes household chores, recordings, teaching, shout outs, script writing etc. and every passing day just surprising me even more.”
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Hailing from Lahore, Asma holds an MPhil degree in mass communication with major in film-making from Lahore College for Women University. “I am working on a short film project for an international competition,” said Asma. “It’s in pre-production phase, there is a long way to go. Also I will be coming back to YouTube with webshows and Vlogging,” she added.
Talking about sharing screen with Armala Hassan, Hina Niazi and Imran Hassan, producer turned TV presenter said:
“Armala Hassan and I started our career together with Jaago Lahore. We shared a strong bond of friendship. We used to hang out together and the friendship is still going on and growing. Hina Niazi is such a darling to work with.
“It is absolute pleasure to share screen with Armala, Hina and Imran. The whole team is working so hard.”
Asma Minhas started her career during her studies in 2013 as an intern for the programme, Mazaaq Raat of Dunya News. In 2014, she joined 24 News and interned at international desk.
Her first full time job was associate producer of Jaago Lahore, the morning show of newly launched Lahore News in 2016. After working for two years with Lahore News and Jago Lahore, GNN offered her a job.
Asma joined GNN in 2018 as a producer of morning show. She also hosted road show called Sarkar that she hosted for a year before taking break from screen earlier this year.
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