In a move aimed at enhancing the quality of international bilateral cricket broadcasts for Pakistani fans, ARY Communications has secured the media rights for the upcoming men’s and women’s cricket series. The agreement, finalized through a transparent tender process in line with the Pakistan Cricket Board’s overarching strategy, ensures that cricket enthusiasts can catch all the action live on A Sports HD, the country’s premier HD Sports Channel.
The partnership between PCB and ARY Communications began in 2022 when the network won the media rights for the HBL Pakistan Super League, one of the most popular cricket tournaments in the country. Now, with this latest agreement, ARY continues to solidify its position as a key player in promoting premium sporting events in Pakistan.
Salman Iqbal, Founder and Chief Executive of ARY Digital, expressed his excitement about continuing the longstanding partnership with the PCB. He stated, “A Sports HD will serve as the primary destination for Pakistan cricket during these two exciting series. We have curated our content portfolio to promote premium sporting events in Pakistan, and this partnership is a crucial step in achieving our mission.”
The media rights agreement represents a significant 41 percent increase from previous series involving these sides, reflecting the adept sales skills of the PCB team in maximizing revenue generation. This increase in revenue can then be reinvested into cricket development, furthering the growth of the sport in the country.
Salman Naseer, PCB Chief Operating Officer, emphasized the importance of providing high-quality broadcasts to fans through a fair and transparent process. He stated, “We are delighted to collaborate with A Sports HD for the upcoming men’s and women’s series against New Zealand and West Indies, respectively. This partnership underscores PCB Chairman Mr. Mohsin Naqvi’s vision of enhancing PCB’s brand value as a national asset.”
With a successful track record of showcasing prestigious events including the HBL Pakistan Super League, bilateral matches featuring the Pakistan men’s team, and various international tournaments, A Sports HD is well-positioned to deliver an unparalleled viewing experience for cricket fans across Pakistan.
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