After Renault, Volkswagen, and BMW now Audi is planning to started an assembly line in Pakistan. Right now , Audi operates through an authorised importer in the country. According to a news report, the authorised importer has been contacted by Audi to submit a letter on the company’s behalf to the Board of Investment (BoI) for consideration.
Ali Khan, Head of automotive at Premier Systems Private Limited (the authorised importer for Audi AG in Pakistan) confirmed the news to the media as he said in the statement:
“Audi AG has expressed the interest via its authorised importer in Pakistan to set up an assembly plant in Pakistan.”
Head of automotive at Premier Systems Private Limited has said in the media statement that the land for the plant has been purchased in Korangi, Karachi. Audi is planning to invest nearly over $30 million in order to setup the new assembly plant.
Ali Khan said, “Audi AG first signed a memorandum of understanding with the Sindh Board of Investment (SBI) to consider Pakistan as a potential market in May this year. We studied the automotive policy (approved by the government in March) to see if it’s a viable case. After three-and-a-half months, we, on behalf of Audi AG, sent the letter of intent to BoI, expressing that we would like to assemble vehicles in Pakistan.”
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