Renowned news anchor and multifaceted talent Ayesha Zulfiqar, also known in the industry as Ayisha Noor, continues to mark milestones in her illustrious broadcasting career. Her latest achievement involves steering the helm of Suno TV’s “Halqa War” as the Elections Show Host and Anchor—a role dedicated to dissecting election updates, constituency insights, candidate profiles, and the prevailing political sentiments. This shift exemplifies her adaptability as she ventures into the realm of political journalism.
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Zulfiqar graciously shared her thoughts on this new chapter in an exclusive conversation with MediaSpringPK. She expressed, “Being entrusted with the responsibility of providing viewers with comprehensive election coverage is both an honor and a challenge. I aim to offer insightful analysis and unbiased reporting to foster an informed electorate.”
Her journey in the broadcasting arena traces back to 2008 when she commenced her career as a newscaster with City42, leveraging her master’s degree in political science to delve into the world of news reporting. Over the years, she refined her craft while navigating through various news outlets, including stints at Waqt News within the Nawa i Waqt Group, and Dunya News, where she not only anchored but also hosted the show “Faislay Se Pehly.”
Ayesha briefly ventured to Express News before returning to Dunya News, where she continued making her indelible mark in the industry. In 2017, she embarked on a fresh chapter by joining Neo TV, contributing her expertise for nearly ten months before transitioning to GNN in 2018.
Her career took a temporary pause in 2019 when she prioritized family life after welcoming a child. However, her undying passion for broadcasting lured her back to the screen in 2021. This time, she embarked on her journey as a Ramazan Transmission host on Neo TV’s regional news channel, Lahore Rang, rapidly ascending to the role of a senior News Anchor on the national channel, Neo TV.
During her tenure with Neo TV, Ayesha expanded her repertoire by hosting morning shows, notably as a stand-in host for “Neo Pakistan,” displaying her serene demeanor and extensive knowledge of current affairs, earning accolades as one of Pakistan’s finest news anchors, reminiscent of the golden era of electronic media.
In 2022, Ayesha transitioned to Suno News, where she contributed significantly across various shows, news bulletins, and special transmissions. Notably, she co-hosted the Asia Cup 2023 and World Cup 2023 special edition of “Sport On,” showcasing her trademark professionalism and unwavering dedication to her craft.
Ayesha Zulfiqar’s career trajectory stands as a testament to her resilience, adaptability, and unwavering commitment to delivering news with unwavering professionalism. As she spearheads Suno TV’s “Halqa War,” her vast experience and journalistic acumen are set to provide viewers with informed perspectives during crucial electoral moments.
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