In a significant move that marks a new chapter for both her career and Pakistan Television (PTV), renowned journalist and presenter Beenish Saleem is all set to bring her signature program Seedhi Baat to the national broadcaster.
This step coincides with PTV’s broader mission to revamp and modernize its content, a project spearheaded by the Minister of Information and Broadcast, Ata Tarar. In his recent address, the minister underscored the importance of reenergizing the national broadcaster with fresh talent and innovative programming. Saleem’s addition to PTV, along with her long-standing talk show, is seen as a pivotal part of this transformation.
Beenish Saleem’s career trajectory has been nothing short of impressive. Armed with a BA (Hons) in Journalism from Beaconhouse National University (BNU), she dove into the field of journalism early on. Reflecting on her start, Saleem recalls, “I started as an undergrad in 2008 at Express News, working as a sports reporter and presenter. That was my entry into journalism, and it was a learning experience from day one.”
Her passion and talent were quickly recognized, and by 2009, immediately after completing her degree, she was picked up by Geo News, one of the country’s largest private broadcasters. Over the years, Beenish Saleem’s versatility as a journalist was showcased as she moved between channels, taking on various roles across Express News, Geo News, Capital TV, Neo News, and News One before finally landing at PTV.
Her show Seedhi Baat first aired in 2013 (on Capital TV), and it quickly became her trademark program, focusing on direct, candid discussions on national and international issues. Now, after more than a decade and a half in the industry, her journey has come full circle as she takes her show to PTV, a channel with unmatched reach and historical significance.
Speaking about her decision to join PTV and bring Seedhi Baat to its platform, Beenish Saleem shares, “This is a big career move and a life-changing decision for me in the best possible way. Seedhi Baat has been my brand show since 2013, and now, having it on national TV is a tremendous opportunity. It’s always fulfilling to know that Seedhi Baat can contribute in whatever way possible, big or small, in bringing a difference to the PTV audience and screen.”
For many, this move represents a significant shift in the landscape of televised journalism in Pakistan. PTV, which has traditionally catered to a broad demographic, now stands to benefit from the incisive and straightforward style that Seedhi Baat is known for. Saleem’s show, which often covers hard-hitting topics with minimal frills, is expected to attract a new generation of viewers to the national broadcaster.
This career leap also reflects her commitment to being part of the evolving media landscape in Pakistan. In her words, “It’s a new era for national TV, and I’m proud to be part of the change. I believe in the power of constructive conversations, and that’s what I aim to bring with Seedhi Baat to PTV.”
The move comes amidst sweeping changes at PTV. Ata Tarar, in his speech, highlighted the government’s efforts to modernize the channel and make it more competitive in an age of increasing digital consumption. The goal is to breathe new life into PTV’s programming with fresh, innovative content that resonates with today’s audience.
With her track record of successful programming across various networks and the popularity of her talk show, Saleem is well-positioned to take PTV in a bold new direction. Her experience across different media platforms has sharpened her skills, making her one of the most respected figures in broadcast journalism in Pakistan today.
As Pakistan Television prepares for a much-needed makeover, the addition of Beenish Saleem and Seedhi Baat is undoubtedly a significant step forward, bringing both credibility and fresh energy to the broadcaster.
As Seedhi Baat makes its national debut on PTV, it will be interesting to see how this dynamic collaboration plays out. Beensh Saleem’s trademark no-nonsense approach and her knack for breaking down complex issues into simple, digestible conversations will surely add value to PTV’s lineup. Moreover, her ability to connect with a wide audience could potentially usher in a new era for the channel.
For Beenish Saleem, this is more than just a career move. It is a testament to her years of dedication to the field and her desire to make a meaningful impact on Pakistan’s media landscape. As she puts it, “There’s something incredibly powerful about being able to reach a national audience through a platform as historic as PTV. I’m excited about what’s to come and the conversations we will foster with Seedhi Baat.”
In a rapidly changing media environment, where both digital and traditional platforms compete for audience attention, Beenish Saleem’s journey to PTV represents a significant shift. As PTV sets on this journey of transformation, one thing is certain: with Saleem and Seedhi Baat on board, the future of national television looks brighter than ever.
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