Charizma is all set to open its doors in DHA Lahore now. To celebrate the launch of their Flagship Store in Y Block Commercial Market, Charizma hosted an event on the 28th of June 2019, showcasing their new range, including the latest pret collection titled ‘Mehfil’.
The event was well attended by a large number of media personalities, fashion bloggers, magazine editors and journalists including acclaimed actress Iffat Omer and socialite like Neha Maneka, Shazia Gulzar, Sehr Khosa and others. It was organized and managed by Aden Rehan PR & Management Solutions. The catering was done by The Brasserie. The amazing new store was designed by the talented duo of the Architects Inc with monochrome black and white interiors. The event décor was done by Sana Bhatti of Ayra Events highlighting the theme of the store by adding accents of haute pink in the backdrop to accentuate the store interiors.
The event showcased the entire range of products that Charizma offers, including their ladies pret and unstitched, kids wear, menswear, formals, bridals, perfumes and accessories. To celebrate this milestone, Charizma also announced a flat 30% off sale for the entire launch weekend. Their soothing color palette is perfectly in line with the brands core aesthetic, mindfully incorporating on-going trends and customer preferences. The stunning ensembles are perfectly suited for summer soirées and will fulfill all your sartorial needs this season, evoking a sense of enchanting charm, captivating regality and timeless grace.
Speaking about their new store, director Kashif Shafiq said, “The originality and finesse in our work clicked with our audiences instantly, whether they were based in Pakistan or living abroad. From then onwards, there was no looking back for us. Charizma is a brand that represents elegance and sophistication – we incorporate classical ideals and execute them with a contemporary panache, harmoniously blending the two together. This is the reason, “House of Charizma” has come to be known as a high end fashion brand, recognized for its supreme quality with a captivating presence not only at the multiple locations in Pakistan, but worldwide as well.”
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