The Pakistan Advertisers Society (PAS) held the sixth edition of PAS awards Awards on the last evening of this past April. The event was staged at the Karachi Expo Centre, more than 900 guests from the advertising and marketing profession graced the event and made it one of the biggest events of the marketing & advertising industry.

Adcom Leo Burnett won the maximum number of awards among the agencies (nine awards),  Mullen Lowe&Rauf won three awards,  Ogilvy & Mather, JWT, Soho Square, and Core Media each won two awards.

Here are the winners and achievers of 6th annual PAS awards 2016 edition:

Banking & Financial Services

Brand: Al Habib Asan
Campaign title: Coca Cola Music 2015
Company: Bank Alhabib
Agencies: Bond Advertising

Beverages – Cold

Brand: Coca Cola
Campaign title: Coca Cola Music 2015
Agencies: Soho Square, Starcom Pakistan, Kinetic

Food and Dairy

Brand: Tarang
Campaign title: Tarang Baaz
Company: Engro Food Limited
Agencies: Adcom Leo Burnett, Starcom Pakistan

Confectionery and Snacks

Brand: Kolson Snackers
Campaign title: Sharing Ka No Scene
Company: Lotte Kolson
Agencies: Ogilvy & Mather, Orientedgeum

Cosmetics and Personal Care (Men, Women and Children)

Brand: Lifebuoy Soap
Campaign title: Lifebuoy Time Before Iftar ( Breaking Fast) Time!
Company: Unilever Pakistan Limited
Agencies: Mindshare, MulenLowe Rauf, The Missing Link

Culinary

Brand: Engro Onaaj Chakki Ata
Campaign title: Bismillah Launch campaign 2015
Company: Engro Eximp Agri Products
Agencies: Adcom Leo Burnett, Arrows ,Starcom,Spark Communications,Convex Interactive

Hospitals, Healthcare and Hygiene

Brand: Shaukat Khanum Memorial Cancer Hospital and Research Centre
Campaign title: Sab Kuch Wapis Aa Sakta hey … Siwaye Zindagi key
Company: Shaukat Khanum Memorial Trust
Agencies: Farig Four

Ice Creams and Desserts

Brand: Omore Funsticks
Campaign title: Fun Ka Endless Maza
Company: Engro Foods Limited
Agencies: Adcom Leo Burnett, Starcom Pakistan, Synite , Seeme Productions

Media

Brand: Ten Sports
Campaign title: Wake Up Pakistan
Company: Ten Sports Pakistan
Agencies: N/A

Telecommunication Hardware and Consumer Electronic

Brand: Samsung Galaxy Grand Prime
Campaign title: Selfies Ban Jaye Grandfies
Company: Samsung Mobiles Limited
Agencies: Adcom Leo Burnett, Stimulus Productions

Telecommunication Service Providers

Brand: Mobilink
Campaign title: Call Drop
Company: PMCL Mobilink
Agencies: IAL Saatchi & Saatchi Islamabad

Textile, Fashion and Accessories

Brand: Borjan
Campaign title: Walk The Fashion
Company: Borjan Shoes
Agencies: Adcom Leo Burnett, Zenith Optimedia, 9.8 Films

Best in Digital

Brand: Garnier Skin Naturals
Campaign title: #Losethepimplenotyourmind
Company: L’Oreal Pakistan
Agencies: Adcom Leo Burnett, Zenith Optimedia, Red Publicis & Mooro

Brand: Easy Paisa
Campaign title: Black Friday
Company: Telenor Pakistan
Agencies: Adcom Leo Burnett, Starcom Mediavest Group, Xdynamics Media

Passion for Pakistan

Brand: HBL
Campaign title: Enabling Dreams, Samina Baig Campaign
Company: Habib Bank Limited
Agencies: J.Walter Thompson

Best in BTL

Brand: 7up
Campaign title: Melting Vending Machine
Company: PepsiCO
Agencies: BBDO Pakistan, TML Activations

Media Innovation

Brand: Fair & Lovely
Campaign title: Fair & Lovely Ka Jalwa
Company: Unilever Pakistan
Agencies: GroupM, MulenLowe Rauf, PHD Omnicom Media Group, Six Sigma Productions, ARY Films

Best in TV

Brand: Homage Inverter
Campaign title: Jiyo Normal Zindagi… Non Stop
Company: R&I Electric Aplliances (Pvt.) Ltd.
Agencies: AreyWah

Best in Print

Brand: Lifebuoy Soap
Campaign title: Lifebuoy Time Before Iftar
Company: Unilever Pakistan
Agencies: MulenLowe Rauf, Mindshare

Best in Outdoor

Brand: 7UP
Campaign title: Asal Foodies – Mana lo Food ka Love
Company: Pepsico
Agencies: Core Media

Brand: Mountain Dew
Campaign title: Neon is Here
Company: Pepsico
Agencies: Core Media

Seasons Special

Brand: Shan Recipe Mixes
Campaign title: Khushiyan Chak Lo
Company: Shan Foods Pvt Ltd
Agencies: Ogilvy & Mather

Best in PR

Brand: Pepsi
Campaign title: Lighting Up Lives
Company: PepsiCO
Agencies: J.Walter Thompson,  BBDO, Mindshare

Best Nationally originated Campaign

Brand: Samsung Galaxy Grand Prime
Campaign title: Selfies Ban Jaye Grandfies
Company: Samsung Mobiles Limited
Agencies: Adcom Leo Burnett, Stimulus Productions

Campaign of the year

Brand: Samsung Galaxy Grand Prime
Campaign title: Selfies Ban Jaye Grandfies
Company: Samsung Mobiles Limited
Agencies: Adcom Leo Burnett, Stimulus Productions

Top Brand 2015

Brand: Coca Cola
Company: The Coca-Cola Company
Agencies: Soho Sq, Starcom Pakistan, Kinetic Pakistan, Digitz