Coke Studio, Pakistan’s iconic music platform, is set to launch its highly anticipated Season 15 on April 14th, 2024. Recognized as Pakistan’s biggest cultural export by the Ministry of Foreign Affairs, Season 15 of Coke Studio promises to showcase the rich diversity of Pakistani culture, languages, genres, and experiences through eleven original songs.
Led by powerhouse producer and curator Zulfiqar (Xulfi) Jabbar Khan, each song in Season 15 represents a collaborative effort, weaving together stories of artistry and fraternity. The upcoming season will continue the tradition of compelling visual storytelling, with direction from some of Pakistan’s most progressive directors, including Awais Gohar, Murtaza Niaz, Jamal Rahman, Zain Peerzada, and Luke Azariah, alongside Coke Studio stalwarts Zeeshan Parwez and Kamal Khan.
Xulfi expressed, “This season celebrates the enduring power of art, the power of music – the power of love, of warmth, and of connection. Each story and world is built on Pakistan’s rich and diverse tapestry: both its heritage and future, fostering a sense of shared identity.”
Volkan Onguc, Vice President of Coca-Cola Pakistan & Afghanistan Region, highlighted Coke Studio’s significant impact, stating, “Coke Studio is etched into the country’s musical DNA. Now a global platform, Coke Studio is set to build on the same legacy of showcasing the incredible talent and artistry of Pakistani musicians to the world.”
With over 24 million subscribers, over 5 billion views on digital platforms, and streaming in over 180 countries, Coke Studio has transcended borders, bridging barriers, and nurturing cultural exchange within South Asia. Since its inception in 2008, Coke Studio has garnered a large and loyal following, evolving into an international music franchise featuring established and emerging artists from various genres.
The season reveal video offers a glimpse into the musical journey that awaits:
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