Daraz.Pk Unveils Pakistan’s First Ever Online Fashion Show

In a bid to take luxury high-street fashion to the masses, Daraz.pk has unveiled the launch of the first ever online 3-day fashion show in Pakistan starting on June 13^th, 2015.

With supermodels, including Nadia Hussain, Sana Sarfaraz, and Abeer Rizvi, walking the ramp, Sabs as the hair & makeup partner and the crème de la crème of fashion, Daraz Fashion Week is an initiative to bridge the gap between the masses and the dynamic fashion industry, showcasing the top fashion retailers including Sana Safinaz, Gul Ahmed, Al-Karam Studios, Generation and Amir Adnan to name a few.

With Daraz Fashion Week, the leading online retailer aspires to represent the high-street fashion industry and provide the fraternity an online platform to grow. Daraz Fashion Week is Pakistan’s first ever shop-able online event gathering the best of fashion retailers and aficionados to launch their latest summer collections.

Leading fashion journalists were invited to the runway event of Daraz Fashion Week at the FTC auditorium on June 10^th at 6:00 PM. This event was the shoot of the fashion show which will be made live on Daraz.pk on the 13^th, 14^th and 15^th of June.

Speaking on the occasion Farees Shah, cofounder Daraz.pk said,

“We are extremely excited to be the first ones to host an online fashion week in Pakistan which means for the first time customers can view a product on the ramp and buy it online immediately. This 3-day online event reflects Daraz.pk’s continuous endeavour to promote fashion in all parts of the country – a woman sitting in Chichawatni will have access to the same fashion trends as a women sitting in Karachi, which is an absolutely incredible achievement.”