The Pakistan Fashion Design Council in collaboration with Sunsilk presented the second day of the ninth PFDC Sunsilk Fashion Week. Indeed the 9th PFDC Sunsilk Fashion Week marks the fourteenth fashion week platform initiated by the Pakistan Fashion Design Council [with eight weeks of prêt-à-porter and five of bridal fashion] and is a direct manifestation of the Council’s commitment to sustainability and discipline within the business of fashion and the facilitation of Pakistan’s retail industry. Indeed #PSFW16 endeavours to define and present trends for 2016, focusing specifically on fashion for the regions’ long hot summer months.
The success of PFDC Sunsilk Fashion Week continues to prompt private sector associates to grow in their engagement of the platform to launch new products, marketing campaigns and promotional activities sharing a common vision with the PFDC to develop and promote Pakistan’s fashion industry. In this same spirit, in addition to their title sponsor Sunsilk, this year the PFDC welcomes global giants Huawei as official technology partner and Pepsi Co as official beverage partners, Careem as official transportation partners and Borjan as official footwear partner and green room hosts. In continuation of their support for the platform Bank Alfalah continues as the Official Banking Partners and patrons of the rising talent showcase.
The acclaimed designer label Sania Maskatiya revealed their signature geometrics featuring a fresh boldness in both abstraction and simplification, paying homage to the angular elegance of the Art Deco movement with their new collection ‘Décorer’. The new collection showcased in the Luxury/Prêt segment of PFDC Sunsilk Fashion Week featured contrasting multifaceted motifs, from the stark to the sublime, with streamlined silhouettes.‘Décorer’ marries the eclectic to the traditional, using rich hues and lavish ornamentation. Accentuated by a myriad of embroidered textures on matching separates, all assertive in their assorted luxury, ‘Décorer’ radiates an organic fluidity reminiscent of the Art Nouveau Era. For the showcase, Sania Maskatiya collaborated with Charles & Keith for footwear and exhibited the new collection to an engaging soundtrack mixed by celebrated DJ Shah Munir.
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