Pakistani Cinema had a great year during 2015, this year after a very long time Pakistani cinema gave more than fourteen films and some of them did so well that many records were made and broken. In 2016 Pakistani Cinema is all set to reach extended statures with a handful of films to release. Ishq Positive is one of such auspicious films. Ishq Positive is directed by Noor Bukhari which will be releasing all over Pakistan in April 2016.
The star cast of the film includes the award-winning actress Noor Bukhari and debutant Wali Hamid Khan, son of the legendary Hamid Ali Khan. Furthermore the cast includes Saud, Saim Ali, Ahmed Ali, Faria Bukhari (Sister of Noor Bukhari who is also making her big screen debut with this film) and Durdana Butt. The story and screenplay is written by Noor Bukhari & Suraj Baba and film has been produced by U.S Based Dr. Shazia Latif and Kashif Latif.
Ishq Positive staged its first full fledged media promotional event this past Friday, December 25th with the star studded Music Launch Event at Summit Hall, Royal Palm Lahore. The event was attended by celebrities, bloggers and media who were given an exclusive glimpse into the harmonious music of ‘Ishq Positive’.
The main event of the eventing was the performance by the legends ‘Rahat Fateh Ali Khan’ and ‘Hamid Ali Khan’ who have both lent their voice to the film and performed live on these very songs. Additionally the leading actor of the film ‘Wali Hamid Khan’ who also sung for the film performed on the title track together with imminent singer ‘Damia Farooq’. Music band ‘Raga Boyz’ also performed on their super hit number ‘Mann Qunto Maula’.
A video posted by Media Spring Pk (@mediaspringpk) on
Teaser videos of three songs ‘Ishq Positive (Dil Ka Panchi)’, ‘Rab Diyaan Rab’ and ‘Aja Main Sikhadon Tujhay Dance’ from the film were also feature of the event.
Natasha Hussain was the master of the ceremony who kept the audience amused with her uninterrupted communications with the audience.
While talking to MediaSpring Pk, Noor said,
“Ishq Positive is a small effort by the team and I hope the viewers like this effort effort.”
While talking about the fim lead actor Wali added
“We have worked with a very restricted budget and have given our hundred percent to the film.”
The music launch was well joined by celebrities such as Meera, Amanat Ali, Fia Sophia Khan, Noman Jawaid, Tony, Xille Humma, Natasha Ali, Ahmed Butt among others. The media and event management was by Troika Events & PR.
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