djuice is bringing in the first Pakistani online film ‘Oye Kuch Kar Guzar’ in collaboration with YouTube. The film will inspire and actuate Pakistani youth into discovering their true potential and self-reliance in order to work their way towards realizing their dreams.
‘Oye Kuch Kar Guzar’ is especially designed to appeal to the youth of Pakistan. It will be the first time that a brand will allow viewers to choose their own story by using annotations, cards and end screens. The film aspires to enable youth to overcome their constraints, follow their dreams, confidently express themselves and own up to their individuality. The film is split into mini episodes and at the end each episode, the viewer can navigate the story in their chosen direction, besides being able to skip ahead or see related videos throughout.
Sharing his thoughts, Bilal Kazmi, Chief Marketing Officer said,
“It is the first time that a Pakistani brand has created this sort of digital content for youth to inspire and motivate them into facing their true selves. This relatively newer genre will enable viewers to direct the story according their whims. We believe that internet has a massive potential to serve a digital entertainment resource. djuice has set the precedent and we will continue to create special online content in the future.”
Speaking on concept of Oye kuch Kar Guzar, Haris Rasheed, Director of the film said,
“Coming from a middle class family, this is a story I myself deeply connect with. We all struggle to find our place in this fast paced world, and most of us give into the pressure of settling too soon with what we can achieve rather than what we want to achieve. With passion one can do what they want to do rather than what they have to do. Breaking free of the ‘norms’ of society and finding your own place and your own voice in this world doing what you love is what this story is all about.”
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