In an empowering initiative, the Pakistan Cricket Board (PCB) organized a two-day strategic communications workshop at Lahore’s Gaddafi Stadium on 2 and 3 August, featuring 22 women cricketers. The primary goal behind this workshop was to equip the players with essential communication skills to empower them beyond the boundaries of the sport.
The PCB aims to highlight the individuality and unique personalities of the players, enabling them to build their personal brands and establish themselves as role models in society. By strengthening their communication skills, the board envisions creating cricketing ambassadors who can inspire and engage with audiences worldwide.
The workshop was led by experienced communication experts and professionals who covered a wide range of topics, including media interviews, public speaking, social media engagement, and crisis management. The participants actively engaged in interactive sessions and practical exercises, allowing them to gain confidence and experience in various communication scenarios.
PCB Management Committee Chairperson, Zaka Ashraf, emphasized the significance of communication prowess in shaping players’ careers and presenting a positive image of Pakistan cricket to the world. He believes this workshop is a testament to the PCB’s commitment to empowering female cricketers not only as athletes but also as effective communicators and leaders.
Head of Women Cricket, Tania Mallick, highlighted the role of media in shaping public perception and emphasized the importance of well-prepared and confident players when representing Pakistan cricket to the world. Improved communication is expected to foster stronger relationships with fans, sponsors, and the media, promoting greater engagement and endorsement opportunities for the players.
The PCB is confident that this initiative will bring numerous benefits for the players and the sport as a whole. Enhanced communication skills will contribute to a positive and constructive team environment, enabling players to act as mentors and role models for aspiring cricketers of the future.
The list of players who attended the workshop includes Aliya Riaz, Anoosha Nasir, Bismah Maroof, Diana Baig, Eyman Fatima, Fatima Sana, Ghulam Fatima, Gull Feroza, Muneeba Ali, Najiha Alvi, Nashra Sundhu, Natalia Parvaiz, Nida Dar, Omaima Sohail, Sadaf Shamas, Sadia Iqbal, Shawaal Zulfiqar, Sidra Amin, Sidra Nawaz, Syeda Aroob Shah, Tuba Hassan, and Umm-e-Hani. With the newfound communication skills, these players are poised to make a significant impact on and off the cricket field, shaping a bright future for women’s cricket in Pakistan.
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