With the 2nd annual Pakistan International Screen Awards (PISA ’21 gearing to dazzle in less than three weeks away on November 5, 2021 at the majestic Madinat Jumeirah, Dubai), Mesmerize Events – the conceptualizers, producers and organizers of the prestigious awards show, – are revealing more logistical details of the event. One of the most intrinsic and fortifying factors for any awards show is the selection of its chief Media Partner.
Express Entertainment it has been revealed is the main TV partner for PISA ’21 where the awards show will eventually be aired.
Express Entertainment, which was launched on January 1st, 2012 under the network aegis of Express Media Group with the tag line “Every face is mine” is a prestigious Pakistani entertainment television channel that airs dramas, soap serials and lifestyle programs in Urdu alongside sister news channels Express News and Tribune 24/7. Express Entertainment also airs in the United Kingdom and Europe vis a vis Prime TV.
Some of the channel’s current hit programs include Aik Aur Kahani; Jeem Chay; Ek Jhoota Lafz Mohabbat; the Turkish Drama ‘Marium’ and reality and talk shows Jeeway Pakistan and Time Out with Ahsan Khan.
Other prestigious media partners for PISA ’21 based in Dubai include Print Partner, the iconic Khaleej Times, a daily broadsheet English language newspaper published in Dubai that was launched in 1978 and is the UAE’s longest-running English daily newspaper; and Radio Partner City 1016 the UAE’s No.1 Bollywood Radio Station that offers inside scoops.
The official Beauty Partner for PISA ‘ 21 is Radhika Sharma Makeovers
under the aegis of leading make-up artist and educator Radhika Sharma who trained at the London College of Makeup and whose tag line is “Futuristic Vision to Beauty, Fashion & Media; while the official Hospitality Partner is the chic and accommodating.
Sheraton Mall of the Emirates Hotel, Dubai.
PISA ’21 is also supported by Exotic Cars, 27th Investments; SpotServe; Realco Capital and Bector Entertainment.
The annual PISA acknowledges the stellar talent of Pakistan’s most celebrated artists from the TV, Music, Fashion and Digital Content industries and honours them on an international platform under the aegis of organizers Mesmerize Events and its CEO and Founder Mr. Faisal Khan.
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