Pakistan’s leading independent publisher, #MarkingsPublishing, unveil the first look of their ninth title and first music book-album “#IsmailKaUrduSheher” by Zohaib Kazi, with the official poster issue.
Ismail Ka Urdu Sheher is Pakistan’s first project to group the mediums of a music album, novella and a music video together and is slated for a December 2015 release. Indeed with #IsmailKaUrduSheher, Kazi and #MarkingsPublishing offer twelve music tracks on the album along with the reimagining of these songs into words by Kazi in the shape of over a 100 page novella. The project branches out further and draws a visual image of an excerpt from the first chapter in an iconic animated music video form.
The story of #IsmailKaUrduSheher draws on science fiction to narrate the journey of a futuristic Earth’s Large Hadron Collider experiment whose repercussions have had a ripple effect on the fabric of the universe, challenging the very existence of a distant planet. Ismail Alset, who is the foremost scientist of that world, stands clueless and follows ‘breadcrumbs’ in hope to find answers to the calamity, a journey which will lead to bigger revelations about the universe and his personal life.
Speaking about the first Pakistani music book-album, CEO Markings Publishing, Kiran Aman said; “Markings started with a vision to nurturing a platform that encourages a diversity of expression. We pride ourselves on working on projects that are bold and original. “Ismail Ka Urdu Sheher” is a one of its kind concept of a music book-album. It’s courageous, original and unique; making it an ideal project for us to be a part of – a first of many for Markings!”
Producer Zohaib Kazi has said,
“I intended to develop a product that provides the audience with a deeper sense of experience of music and story-telling. I wouldn’t call it experimental because it’s been carefully crafted to ensure everyone understands it and enjoys it. To put it simply, imagine yourself to be reading a screenplay, listening to a soundtrack of a film that you’re yet to produce – using your own imagination”.
Zohaib Kazi is a composer, writer and producer who made his way to the mainstream music in 2009 with back-to-back releases of songs Raat Bazaar and Maan Lo that topped most TV music charts which were followed by Kinara, Black Coffee, Sahara and Sapnon ka Sheher to much acclaim. Currently Kazi is the General Manager and associate producer for Pakistan’s leading music platform, Coke Studio.
Markings was founded by Kiran Aman in 2010 with a vision to nurturing a platform that encourages a diversity of expression. Indeed in its sixth year, Markings continues to provide avenues for giving voice to such expressions through words, pictures, performance, and other alternate styles of communication having launched eight critically acclaimed and award winning titles in the past.
Published by Markings and produced and conceived by Zohaib Kazi, the limited edition music book-album will be launched in December 2015 across Pakistan with more details on the album, video and novella to follow soon.
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