Nilofer Shahid is a visionary, an artist, a romantic – all these and much more! An artist par excellence who has created a fashion legacy that blends vision, creativity and craftsmanship. She is distinguished for her stylistic originality combined with the superior sartorial content of her creations.
Nilofer Shahid was expressing her artistic talent as early as 1978, encouraged by the response she received for her hand painted fabric and attractive block prints, she formally launched her brand Meeras, meaning ‘heritage’ in 1991. Meeras is an artistic expression of Nilofer’s love for the culture rich traditions of her country; the grandeur of the past is superbly captured in her classical ensembles. The strong identity of brand has evolved over the years; while all the time it has remained faithful to its intrinsic ideals.
A pioneer of couture fashion in Pakistan, Nilofer Shahid’s career is full of unique highs. Finest ambassador and expositor of her country’s heritage, she has the distinction of exhibiting at world-renowned venues, from the Louvre in Paris to the Royal Albert Hall in London. She has shown her collections in iconic locations including Prague, Zurich and United States and also has a fervent following in France, Italy, India and the Middle East.
Nilofer is one of the few Pakistani designers to make a true impact on the international stage. She had the honor to exhibit alongside “Balenciaga”, the King of Couture, during the Haute Couture Week in Paris in 2006.
She is the only Pakistani designer to be invited by “Le Chambre de Syndicale de la Couture” to show her collection on the Paris runway during the “Haute Couture Week” in January 2007.
In 2014, the Government of France honoured Nilofer Shahid by conferring on her their highest civilian award, ‘Grade de Chevalier’ in the Order of Arts & Letters, in recognition of her major contributions in the development of Culture and Fashion Design. She has the singular honour of being the only Pakistani designer to have received this knighthood.
Nilofer Shahid continues to define elegance, excellence and style with the same zest and passion that had first inspired her to start her career as a fashion designer.
Leave a Reply