Brand News

Generation – Eid Collections

In continuation of their celebration of summer, pioneering ready-to-wear brand Generation held a preview for their upcoming Eid collections at an exclusive meet and greet at their Dolmen Mall, Karachi store. The brand’s Eid collections will be available at the brand’s retail stores nationwide from 17th June onwards. 

Generation will be launching five distinct collections this Eid–Ul–Fitr.  The brand’s Denim Glam collection draws inspiration from fancy insects and bugs and features 10 unique designs in acid washed denim. The collection features clean and sporty cuts on fine denim and chambre fabric glammed up with stones and adda work retailing between Rs. 3200 to Rs. 4500.

The brand will also be launching a formal collection titled the Tales of the Orient retailing between Rs 13000 to Rs. 19000 that draws inspiration from oriental paintings and has been produced using techniques such as resham embroidery, adda and cutwork to create pretty spring blossoms and flower vines juxtaposed with latticework. The collection features 8 distinct designs in clean silhouettes and kurtas in rich gold tissue, raw silk and khaddi net with crushed dupattas.

 

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