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The Pakistani drama industry still portrays abusive relationships and toxic male leads. Writer Nemrah Ahmad Niazi called out show creators and writers for this '"toxic hero culture" and said it needs

Following the successful launch of the first edition of She’s Next global advocacy program in Pakistan, Visa, a world leader in digital payments, will now initiate the She’s Next Club to further suppo

vivo, a leading global technology brand, has been providing users with new and innovative features to enhance their experience. It has won the hearts of consumers all over Pakistan with cutting-edge t