EMI Pakistan Ltd, Pakistan’s premier record label since 1948, held an exclusive Premiere of Gul-e- Daudi (The Chrysanthemum): In Tribute to Noor Jehan – a short film by acclaimed director Umar Riaz.
The 15 minute long short film, a fictional story based on the music of Madam Noor Jehan which has been selected from EMI’s archives, was premiered in Lahore at the Luxus Grand Cinema on Friday, the 23rd of September 2016.
The Red carpet was attended by people from media fraternity and friends and family of the director himself. Amongst the people present at the Red Carpet were Adeel Hashmi with his wife, Nescafe Basement Sensation Mehak Ali, Jimmy Khan, Zaibunnisa Bangash, Meena Malik Hussain, Dr Farid A Malik, RJ Fatima Atta, and Qasim Jafri.
The evening took place on Madam Noor Jehan’s birthday on 23rd September, with Opening speech by Mr Zeeshan Chaudary (General Manager EMI Pakistan) and following the screening Panelist discussion was held with the filmmaker and select cast on the life and work of Madam Noor Jehan. Panel discussion was moderated by Qasim Jaffery and Panlists included Umar Riaz (Director), Umer Adil (Biographer of Madam Noorjehan) Zaibunnisa Bangash (Artist) Usman Latif and Ismet Jawed. The PR and Media Management was done by Transmedia Digital Solutions.
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