Haier Announced as Title Partner for Peshawar Zalmi in PSL 9

In a significant development for Pakistan Super League enthusiasts, Peshawar Zalmi has officially signed a Memorandum of Understanding (MoU) with Haier, designating the renowned brand as its Title Partner for the upcoming Pakistan Super League 9.

The MoU signing ceremony, attended by Peshawar Zalmi Director Cricket Muhammad Akram, Chief Operating Officer Abbas Layaq, and Zalmi cricketers Muhammad Haris, Salman Irshad, and Asif Ali, marked the commencement of the seventh consecutive year of Haier’s Title Partnership with the team.

Mr. Feng Xianfa, the CEO of Haier Pakistan, expressed his enthusiasm for the collaboration, stating, “Haier is here to serve its customers in the best possible way, and Haier will not only meet but exceed customers’ expectations.” The CEO highlighted Haier’s commitment to customer satisfaction and quality service.

During the event, Mr. Sohaib Rathore, Director Sales, shared insights into Haier’s plans for the new year, emphasizing deeper customer engagement and sustainable business practices. Mr. Hamayoun Bashir, Director Marketing, echoed the sentiments, stating, “Haier will make groundbreaking advancements in its products and bring comfort to customers’ lives. We are looking forward to an extremely successful year ahead with Haier.”

Product managers also took the opportunity to discuss upcoming innovative product launches designed to further ease, transform, and redefine the lives of consumers.

Mr. Javed Afridi, Chairman of Peshawar Zalmi, expressed his delight at the occasion, stating, “I am delighted to welcome Haier as our title sponsor for the seventh consecutive year and express gratitude to Mr. Feng Xianfa and the Haier Pakistan management for reposing their trust in Peshawar Zalmi.” Mr. Afridi expressed the team’s commitment to elevating the partnership to new heights, acknowledging Haier’s active contribution to the promotion of cricket in Pakistan.

As Haier steps into its seventh consecutive year as Peshawar Zalmi’s Title Partner, the collaboration signifies a continued commitment to the shared values of cricket and a promising year ahead for both entities.