IAMKARACHI & TPL sign MOU to enrich the culture and physical spaces of Karachi

IAMKARACHI (IAK) and TPL Maps, part of TPL TRAKKER Limited (TPLT) signed an MOU at the Centre point, signalling the commencement of a partnership aimed to enrich the culture and physical spaces of Karachi, Pakistan.

This MOU was signed by both parties to put the IAK Walls on the map, literally. TPL Maps will plot the IAK Walls on their Mobile/Web applications as a landmark visible to everyone. The Walls will be marked with specific coordinates and accurate images, to signify the importance of the program and to increase the visibility within the city of Karachi and visitors alike.

The IAK Walls movement has been a raging success for the past two years, and has inspired multiple campaigns that follow a similar model to counter hatred and violence in Karachi. This year, the programs that be inspired have travelled to other cities as well, including Lahore. However, this is the first instance of these walls being listed on the Pakistan’s first indigenous Digital Mapping solution, TPL Maps, as identifiable landmarks.

Mr. Adeel Hashmi, the Head of Maps at TPL, Ms. Ambareen Main Thompson, Executive Director of the Society for I AM KARACHI and Ms. Rumana Husain, Executive Committee Member IAK and prolific children’s writer signed the documents, signalling the beginning of what shall prove to be a blossoming partnership.

“We’re very proud of this achievement, the fact that the walls will now be a part of the blueprint of this city, available to one and all is very heartening. Hopefully, this alliance with TPL Maps will prove to be beneficial for IAK, TPL and above all, for Karachi and its citizens”, Ambareen Main Thompson, Executive Director, I AM KARACHI.

Commenting on this partnership, Adeel Hashmi, Head of TPL Maps stated, “We attempt to use our experience in technology in digital mapping to preserve culture and heritage of the country which is part of our overall strategy of providing a comprehensive digital mapping solution of Pakistan. This is the first major step in this direction and we look forward to many such partnerships to document the entire heritage of Pakistan, digitally”