Islamabad United, the most successful franchise in Pakistan Super League (PSL) history with three championship titles, has announced its partnership with Abbott’s Ensure, the world’s leading nutritional supplement brand. This collaboration brings together two powerhouses dedicated to promoting health, vitality, and peak performance.
Ensure, known for its 50-year legacy and presence in over 85 countries, will serve as the Official Nutrition and Food Supplement Partner for Islamabad United. This partnership emphasizes the critical role of nutrition in supporting athletes’ strength, resilience, and performance on and off the field.
Mr. Asim Shafiq, General Manager of Abbott Nutrition Pakistan & Iraq, expressed enthusiasm for the collaboration:
“Cricket is a sport that’s played, watched, and loved across Pakistan. Abbott and Islamabad United share a commonality that makes this partnership a perfect match. Ensure is the Number 1 Nutritional Supplement Drink in the world, and Islamabad United is the Number 1 Team in PSL History with three championship titles.”
Mr. Ahsan Latif, CEO of Islamabad United, highlighted the importance of the partnership:
“Nutrition is the cornerstone of our players’ fitness, resilience, and peak performance throughout the season. Our partnership with Ensure goes beyond meeting dietary needs—it symbolizes a shared commitment to improving health and fitness. Together, we aim to inspire players and fans to embrace the pursuit of greatness.”
In addition to supporting the players, this collaboration will also promote health awareness among aging adults passionate about cricket. Ensure, designed for adults seeking a balanced lifestyle, will inspire individuals to live life to the fullest by making nutrition a priority.
Islamabad United continues to lead not only on the cricket field but also as a pioneer in fostering meaningful collaborations that benefit players, fans, and communities.
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