What is fashion? This is one of those questions that you will never find a right, and uniform action. The answer to it varies from person to person and location to location. However there are few constants to it. We call it comfort and ease. Whatever comfortable it becomes easy to carry hence it turns out to be our style and fashion.
There are many components to fashion, comfort, and style and when it comes to those we are supper obsessed with clothes and shoes and we most of the time ignore many other aspects which are equally important for instance style statements like personal hygiene and fragrance is not taken as fashion in Pakistan.
However the trend for that is changing now as many brands are now incorporating fragrance lines in Pakistan too and carrying a flag to create awareness about how important a good smell is for style and fashion. Pakistan’s very own premium brand J. (J Dot) is one prime example of it after creating stir in clothing lines with Kurtas and clothes for women and children it has established itself as a fragrance store too.
J. Fragrances successfully staged a brand activation at recently held Telenor Bridal Couture Week 2015 in Lahore. The brand not only set up the stall at the venue which was pretty much a crowd puller but also was the fragrance sponsor of the event to ensure that bridal and groom wear cannot be complete without a great fragrance complimenting it.
This activation and social media campaign of the brand J. Fragrances is not just the success of one brand but also is the success of whole industry of fragrances, fashion, and style in Pakistan. Moreover, this will go a long way in order to ensure that Pakistani fashion followers start realizing the need of personal hygiene and good fragrance along with the obsession of hogging shoes and clothes. For such an initiative J. Fragrances must be complimented
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