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J. Fragrances presents Wasim Akram 414 Scent Of Sultan‬

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One of the greatest cricketers of the history Wasim Akram on his 50th birthdayn unveiled his very own fragrance.

collaborates with the legend of Pakistan Cricket Team – Wasim Akram with 414. The fragrance to the acuity of celebrity’s prominent personality, just don’t see your of choice star but wear him too as a coveted brand now.

There was something to look at and smell at the venue. Scented with 414 – the diligent fragrance, Marquee Hall, Pearl Continental Hotel was impregnated with the exalted celebrities of Fashion to Cricket and Films including Inzamam-ul-Haq, Javed Miandad, Ijaz Ahmed, Ahmed Shahzad, Irfan Khan, the former squash player Jahangir Khan Ayesha Omar, Deepark Perwani the veteran Behroze Sabzwar, Atiya Khan, Fareiha Altaf, Hira & Mani and sundry of celebs, socialites and corporate heads. J.’s fragrance 414 obtrudes as a corollary collaboration between Mane Flavor and Fragrance Manufacturer and J. Fragrances. Mane is the first French Group and one of the worldwide leaders of Fragrance industry. The presence of its President and C.E.O Mr. Jean M. Mane was another zenith of the event.

The Sultan is here! #FourOneFour #ScentOfSultan

A photo posted by J. Fragrances (@j.fragrances) on

Abrar-ul-Haq opened the phat event, followed up by Harsha Bhogle – Indian cricket commentator/ journalist and Rameez Raja hosting the event as homage to the legend of Pakistani Cricket, Wasim Akram. What was on stage was masterfully done and executed. A legend is never the whole story; NAPA Students took over the stage parading the journey of Wasim Akram – From his street cricket days to being world champions.

Where Bushra Ansari is a versatile actress, with a subtle humour in the personality which comes natural to her – 4 Man Show Team Segment also couldn’t stop up getting the audience bust a gut. The moment to look for was the next sequence, the unveiling of 414 by Wasim Akram himself with a tirade of appreciation. Junaid Jamshed juts as one of the most successful retail brands for Men’s wear and Women’s wear apparel and this venture was a cherry on top. The event epilogue was with the man behind J., Junaid Jamshed’s thank you précis and vital sign’s Dil Dil Pakistan. Towards the end of the event, Vital Signs was reunited for the iconic “Dil Dil Pakistan” where Shahi Hassan, Salman Ahmad and Junaid Jamshed along with other celebrities performed live.

Bushra Ansari hosting the event. #ScentOfSultan #Four1Four #FourOneFour

A video posted by J. Fragrances (@j.fragrances) on

While taking the opportunity to share his views during the unveiling of the brand, Wasim Akram says, “I’m thankyou to everyone who has been here, supporting me throughout my career and making me who I am today. Whatever I am today is all because of Pakistan and your love.” Being a makeba of a husband and a dad, he remembered acknowledging his wife Shaniera Akram and children to the most for the support. “I retired almost 14 years back, but I’ve never felt the change. I’m still enjoying the respect and dignity and love, and I thanks each and every one of you sitting here.” He adds.

With the launch of Wasim Akram 414, J. is indeed seen going from strength to strength to add to its credibility. Within a short span of time, J. has expanded its reach across Pakistan and abroad. Its 70+ outlets in Pakistan alone are a testament of the efforts the company has put in to become the country’s largest fashion retail brand.. Aside from its extensive network of branches across Pakistan, J. has also set its foot in USA, UK, Canada, Oman, UAE, Saudia Arabia and Qatar.

Event Management: Keys Productions
Photography: Ahsan Qureshy & Umair

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