Jordanian EdTech company Abwaab Acquires Pakistan based Edmatrix

Edmatrix has announced that it has been acquired by award-winning Jordanian EdTech company Abwaab.

In 2020 when the pandemic hit, Edmatrix set out to transform the education sector in Pakistan. Aiming to provide affordable quality education to any learner, anywhere and the startup did their best to provide the most fulfilling learning experience.

Now teaming up with Abwaab to accomplish bigger things. Abwaab has established itself as a premier online learning platform in the MENA region. Having already ramped up operations in Egypt, Abwaab now has its eyes set on Asia. Their vision to transform learning outside conventional classrooms matches ours and we’re thrilled to be a part of Abwaab’s first move into the Asian market. Edmatrix team is passionate about creating impact in Pakistan, and joining forces with Abwaab will enable them to unlock massive potential.

Speaking about why they decided to sell so early, Edmatrix’s co-founder and CEO Raja Ahmed Shuja told MENAbytes that they had very quickly realized that the problem they were trying to solve is present across all the markets in the region, “We can unlock the real potential of the region only through education. By partnering up with Abwaab, we won’t only be able to accelerate our pace but create a much bigger impact by enabling millions of students across the Middle East, North Africa, and Pakistan. The two companies share the same mission and values.”

Sabri Hakim, the co-founder and COO of Abwaab, in a statement, said, “Our mission to provide the highest-quality education and make it accessible and affordable to each and every student regardless of socioeconomic background aligns perfectly with Edmatrix’s. We’re proud to have them on board as we embark on a journey to change the way students learn in our part of the world.”