In today’s world where people are tirelessly busy chasing their hectic schedules, the routine of driving to the grocery store, grabbing a cart, loading it with groceries, and checking out at times gets exhausting. People always search for easy ways to get things done especially in the present digital era. With the expansiveness of Pakistan’s landscape, online grocery delivery has emerged as a game-changer. With ample market players in the competition, is the path to online grocery challenging, or refreshing? This is the crux of Krave Mart’s maiden campaign. Titled “Soch Se Ziada Tez” the DVCs broke across digital media. The 25-30 second films are simple yet engaging.
Watch the DVCs here:
The series of films opens with a geek character ‘Badluck Badruddin’ who deals with bitter real-life situations while shopping. The well-executed film captures the true essence of #Soch Se Ziada Tez elaborating the brand’s belief in solving the daily challenges when ordering the right groceries and daily essentials at the right time. It sends out a clear message that the riders at Krave Mart are Kravers. They are energetic, always stay grounded and most importantly never stop. It creates a space that is believable, true to the consumer’s needs, and most importantly with a purpose to revolutionize Q-Commerce by delivering products within a few minutes.
The campaign manages to put its points across well and is accompanied by moments that are extremely relatable at the same time. The DVC also brings in comic relief which resonates with the masses. The inventive hashtag to push the brand into the digital space is done effectively. It holds many takeaways in terms of brand connect and storytelling.
The one-stop online delivery store Krave Mart holds 1000 + products from 100 + brands and never compromises on quality and facilitates its users with fantastic offers. What comes across as the biggest USP of Krave Mart is its quick delivery. Yes, you read it right. So, now you can save your time and stay calm when shopping for groceries.
Hammad Bawany, Co-Founder & CPO, Krave Mart, said in his statement, “Uninterrupted user experience and the interface is essential to be preferred by our consumers. With 4 months of being operational, we have some great plans to revamp and outstand our app experience to improve customer journeys.”
#SochSeZiadaTez is now live across all social media channels of the company, including YouTube, Twitter, Facebook, and Instagram.
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