Brand News

Leading High Street label BeechTree launches “Festive Gold” Eid Collection 2015

Leading high street label BeechTree launches its new Eid Collection “Festive Gold”.  The new collection is available in 3 distinct sub-collections, each with its own unique combination of fabrics, cuts and colors. The ‘Color on Color’ range comprises of the brand’s classic cuts and patchworks and encompasses embroidered trims.

The ‘Jakarta’ range is inspired by the intricate patterns of Indonesia, is fully embroidered and is accompanied by color blocking. The third ‘Cotton Net’ range compromises of sheer fabrics, block prints complemented by pearls and the brand’s classic embroidery. The new collection is now available at all BeechTree retail outlets nationwide.

To complement the Eid Collection, BeechTree has also recently launched its new limited edition jewelry collection titled “Hazine”. The new accessories line consists of gold plated, hand crafted jewellery made with semi-precious stones and is also now available at all BeechTree outlets nationwide.

BeechTree is a fast fashion, high street brand making modern and trendy clothes that are easy on the pocket. Within a span of few years, the brand has emerged as a leading women’s wear brand in the local apparel industry since its inception in March 2010. BeechTree is the brain child of Shehryar Buksh of HKB Stores, who foresaw the need of an affordable label for the huge customer base visiting the parent store (HKB). Managed by Kehkashan Raza, an experienced textile professional, BeechTree has grown tremendously over the past five years with 10 outlets in all the major cities of Pakistan.

 

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