After successfully launching its luxury prêt line by the name of Morich, Lulusar has now launched their active wear line called ‘KOYO’. The active wear line was formally introduced at a launch party held at Lulusar’s concept store in Karachi which was well attended by a large number of media personalities, fashion bloggers, magazine editors and journalists; all wearing fashion forward designs from KOYO by Lulusar.
The launch showcased Lulusar’s energetic colors on luxuriously-soft performance fabric with a smooth and soft touch, paired with a unique selection of modern hues. Each piece is designed to flex, adapt and transition for the optimum workout, but it was also important to create something that is fashion-forward and can blend seamlessly into any wardrobe.
KOYO by Lulusar is a premier fitness apparel brand exclusively for women. KOYO creates versatile and fashionable performance and lifestyle apparel for fitness-minded women who lives life on the go. The aim of the collection is to allow consumers to transition effortlessly from the street to the gym, without feeling the need to sacrifice fashion in favor of high-quality active wear.
Speaking about Lulusar’s active wear collection launch, the Brand Director of Lulusar, Fawad Shah said, “Lulusar is involved in continuous creative development and strives to opt for advanced sources to keep up with the latest trends. We, at Lulusar, have evolved as a data driven company. This has helped us become stronger and more connected to our customers.”
Lulusar is a fast fashion brand that is data driven & makes designs as per what their customers want. They focus on the future, work on expansion and strive to be the best for you. Their Active wear Koyo offers apparel and gear for a range of activities from yoga to strength training and run as well as seasonal sports, including tennis. KOYO apparel is sold online at https://lulusar.com/ .
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