One of the most revered chocolate frozen desert Magnum has finally opened its first ever store in Lahore. This is second ever Magnum pleasure store in Pakistan and South Africa. Magnum has completely captivated consumers with their pleasure stores in great travel destinations such as London, Paris, Toronto, Bangkok and Karachi.
The new 3-storey Magnum Pleasure Store in Lahore’s Defence Z Block opened its doors on May 30th with a glamorous event that generated much buzz because the idea of indulding in pure Belgium chocolate is quite exciting indeed on the top of it there was opportunity to hang in with fellow chocolate lovers.
The very gorgeous TV and Filmstar (and now film producer as well) Hareem Farooq was the master of the ceremony as she was hosting the store launch.
The Magnum Pleasure Store has unique toppings to offer that adds more charm in the regular Magnum. All you have to do is to choose your preferred Magnum type (vanilla or chocolate), select the Belgian crackling chocolate and then customize it with a vast options of toppings for a delicious personalized Magnum.
Hareeem opened the even as she indulged in making her own customized Magnum. The unveiling of life-sized jewel studded Magnum chocolate bars, was also part of the event, created by fashion designers; Nomi Ansari, Sania Maskatiya, Sana Safinaz and Maheen Kardar Ali of Karma.
While talking about the opening of first ever Magnum pleasure store in Lahore, The Director Ice Cream of Unilever Pakistan, Shehryar Khurshid said:
“We at Magnum say ‘A day without pleasure is a day lost’. Magnum is all about sophisticated indulgence and pleasure. It is known for bringing in something new and unique and we are very excited today to bring the experience of pure indulgence to the magnificent city of Lahore. The Magnum Store is for all chocolate lovers who can live out their chocolate fantasies by creating their own personalized Magnums.”
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