In a surprise move that has set the media industry abuzz, esteemed TV anchor Nabeeha Ejaz has bid farewell to her seven-year tenure with Neo TV, embarking on a new chapter of her illustrious career. The Lahore-born media personality, renowned for her versatile hosting skills and captivating presence, has consistently left an indelible mark on the industry. As she steps into the world of Alief TV, anticipation is building for her forthcoming morning show, which promises to be a refreshing blend of education and entertainment.
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Ejaz’s remarkable journey in the media industry began with Dunya News in the early 2010s. She quickly made her mark and transitioned to Geo News in 2013, earning recognition for her exceptional journalistic abilities. Her return to Lahore in 2015 marked the beginning of her association with 92 News HD, where she played a pivotal role in the network’s growth in the early days of the channel.
Nabeeha Ejaz found a new home at Neo TV in 2016, initially as a news anchor and later as the beloved host of the channel’s celebrated morning show, “Neo Pakistan.” Her charisma, versatility, and ability to connect with the audience propelled her to the forefront of the network’s talent pool. Additionally, she became the face of Neo TV’s highly anticipated Ramazan special transmission for an impressive six consecutive years.
BTS! @nabeehaehazkhan shooting for the promo of her new TV project pic.twitter.com/3UtydXLUFl
— MediaSpring PK (@MediaSpringPk) August 12, 2023
Now, after a memorable journey with Neo TV, Nabeeha Ejaz has chosen to embrace fresh opportunities by joining Alief TV, an infotainment channel based in Lahore. Nabheeha’s decision to explore new horizons reflects her ambition and dedication to providing quality content. Her departure from Neo TV signifies the end of an era while heralding the commencement of an exciting new phase in her professional journey. As her dedicated fans eagerly anticipate her upcoming endeavors, Nabeeha Ejaz continues to shine as a talented and influential figure in the ever-evolving media landscape.
In an exclusive conversation with MediaSpringPK, Nabeeha shared her thoughts on this exciting new chapter: “The expectations for this new show mirror those one might have when embarking on a new venture. I dedicated seven years to Neo TV network, during which I hosted their morning show for over five years, exploring a diverse range of formats from chat show-style mornings to infotainment and even breakfast news show and entertainment genre. My journey with Neo TV has been truly fulfilling.”
Nabeeha Ejaz went on to reflect on the challenges of leaving Neo TV, saying, “Leaving Neo TV after a seven-year tenure to join a nascent TV channel might come as a surprise to many. I’m frequently asked the same questions about why I decided to depart from Neo TV. It’s never an easy decision to leave behind a place where you’ve spent so many years and grown comfortable. However, one must take such bold steps in life to secure a better future, and I view this decision as one of those necessary leaps I needed to take for my personal and professional growth.”
As for her new home at Alief TV, Nabeeha expressed her admiration for the channel’s ethos and programming: “Alief TV is an integral part of the expansive Sitara Group of Industries, renowned for its outstanding management and a commendable team. The channel consistently delivers high-quality programs characterized by their well-researched concepts, catering to a diverse audience, including children, tourism enthusiasts, and those seeking entertainment with a unique educational twist. One program that holds a special place in my heart is ‘Meri Maan’ hosted by Sajid Hassan, dedicated to mothers.”
What distinguishes Alief TV, in Nabeeha’s eyes, is its commitment to offering meaningful content: “What truly sets Alief TV apart, in my view, is their refusal to follow the crowd in the relentless pursuit of ratings, a trend that plagues many other TV channels, both in the news and entertainment sectors. Alief TV does not proclaim itself as a conventional entertainment channel; instead, it proudly identifies as an ‘Edutainment’ channel. Here, entertainment is not mere mindless content; it serves a purpose, providing meaningful value to the audience, rather than contributing to the void of purposeless entertainment that pervades the media landscape.”
Speaking about her vision for the forthcoming morning show on Alief TV, Nabeeha Ejaz shared her aspirations: “Our approach to designing the morning show aligns with Alief TV’s commitment to providing content grounded in research and facts. We are dedicated to ensuring that this show stands out, not becoming just another run-of-the-mill morning program. Our aim is to create a show that not only entertains but also educates our audience, addressing pertinent and substantial issues. In essence, we aspire to deliver content of genuine value. With this show, InshAllah, I have high expectations and ambitions to bring something truly exceptional to the television screen very soon.”
Nabeeha Ejaz also expressed her delight regarding the overwhelming response to the show’s promo, highlighting the meticulous effort that went into its creation: “The response to the promo has been incredibly overwhelming, surpassing my expectations by far. I was genuinely impressed with every aspect of the pre-production and promo shoot, from the state-of-the-art equipment to the thoughtfully crafted mood board and meticulous art direction. It’s only fitting to commend Wasim Sb and Irfan Asghar Sb for the remarkable effort they put into this promo. Wasim sb was the director of the promo. The CEO of Alief TV Irfan Asghar Sb, in particular, plays a pivotal role in elevating the channel, given his prominence in the world of news media. I am confident that with him steering the ship, Alief TV is poised for substantial growth.”
As Nabeeha Ejaz prepares to grace the screens of Alief TV, her unwavering commitment to delivering engaging and educational content is set to captivate audiences once more. With her impressive track record and a fresh platform to explore, the future holds great promise for this dynamic media personality.
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