Nestle Pakistan spreading awareness that why #first1000Days are important
October 29, 20150
Well begun is half done, this one liner is one of those cliches we listen to almost every day. But looking closely to it you will find that it is some what right. If a proper start is given then the outcome can be quite fruitful and that too in the long run. This is what I could grasp from the slogan of start healthy and stay healthy the campaign Nestle Pakistan has launched to create awareness about child development and how first 1000 days of child’s life (from the tome of conception) are very important.
The Ceremony Master; Sara Muzzammil Awan
As part of this awareness campaign Nestle organised a bloggers’ meet in Lahore at Pearl Continental hotel on 17th October 2015. The event was short simple and precise to the point, which started with an interactive activity conducted by the ceremony master Sara Muzzammil.
Dr Huma Fahim
In my humble opinion the main highlight of the ceremony was the presentation of nutritionist Dr. Huma Fahim, Medical Adviser at Nestle Pakistan, who talked about the first 1000 days of a child’s life from conception till the age of two years. The first two years signify the direst timefor the development and growth of a child. That presentation was quite informative and I ended up educating myself with many new facts that I had no idea about before.
Almost 50% of the children population in Pakistan is currently a victim of malnutrition which is due to proper food, lack of fresh and hygenic water and lack of essential minerals that are vital for a child’s development such as iron and zinc. Currently according to a survey conducted Pakistan ranks 3rd in the world when it comes to malnutrition which is alarming.
Shah Mujeeb ud Din Country Compliance Manager at Nestle
The event also featured a talk by Shah Mujeeb ud Din Country Compliance Manager at Nestle. Mr Shah said that Nestlé is an expert in nutrition and it considers it as a responsibility to these expertise. He also pointed out that the awareness about what should be eaten is the most important thing of this time. While talking about the nutrition value he said that for a child’s growth proper nutrition is very important and there is nothing as complete diet for a child as breast feeding up to the age of two years. He further added that it is quite unjust to expose a child to processed powdered milk which cannot be a complete alternate to the natural diet.
Team The Diigital Factory, Farhan, Ahsan, Sara, and Adil with an attendee of the event
The event ended with a question answer session which helped busting some myths followed by a networking tea. Holding such events and inviting younger audience is quite a commendable job as bloggers and social media celebrities showed great interest towards the talks which was evident in the question answer and networking session. It is also quite commendable that Nestle has stepped forward to spread such awareness about the nutrition and value of natural sources of such nutrition.
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