One Degree, Pakistan’s athleisure brand providing comfortable, lightweight shoes has collaborated with one of the biggest franchises in PSL, Peshawar Zalmi as their official athleisure footwear partner to accelerate sporting activities and transform people’s lives through sport and physical activity.
The announcement was made after a private signing ceremony was held In Lahore attended by Peshawar Zalmi’s CCO Nausherwan Effandi, Brand Manager Ahad Khan, Head of Digital Daniyal Ali, Marketing Manager Maaz Khan and from One Degree Managing Director Yahya Farrukh, Head of Merchandising Rizwan Siddiqui, Marketing Manager Hamayal Azhar and Head of Retail Imran Baloch were in attendance.
“We’re in a time where wellness has become a top priority and people have become to outfit themselves more consciously as we transition into this new normal of work and social life seeking comfort. Comfortable shoes are essential for cricketers. Long days out on the field are tough on the feet so it is very important to wear shoes that provide suitable comfort and support,” said Yahya Farrukh, Managing Director One Degree. He added “Holistic shifts are needed to create an impact so that we can change lives for the better in every home, in every community, right across the country by letting people jump into something bigger than themselves. Our partnership will embody the spirit of fulfilling potential and the passion to nurture talent ”
Hamayal Azhar, Marketing Manager, added “Our vision is to encourage the youth interests through zealousness and team spirit. This partnership will allow us to engage and connect with customers and sports in the country by making revolutionary strides to inspire people to be more active”
Mr. Nausherwan Effandi, CCO, Peshawar Zalmi quoted “Peshawar Zalmi is strongly committed towards its fans and it’s exciting to work with a brand that understands our values. With One Degree we have found a felicitous partner who will help us connect the Zalmi fans and the amazing merchandise awaiting them this season”.
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