The Pakistan Fashion Design Council in collaboration with Sunsilk presented the second day of the ninth PFDC Sunsilk Fashion Week. Indeed the 9th PFDC Sunsilk Fashion Week marks the fourteenth fashion week platform initiated by the Pakistan Fashion Design Council [with eight weeks of prêt-à-porter and five of bridal fashion] and is a direct manifestation of the Council’s commitment to sustainability and discipline within the business of fashion and the facilitation of Pakistan’s retail industry. Indeed #PSFW16 endeavours to define and present trends for 2016, focusing specifically on fashion for the regions’ long hot summer months.
The success of PFDC Sunsilk Fashion Week continues to prompt private sector associates to grow in their engagement of the platform to launch new products, marketing campaigns and promotional activities sharing a common vision with the PFDC to develop and promote Pakistan’s fashion industry. In this same spirit, in addition to their title sponsor Sunsilk, this year the PFDC welcomes global giants Huawei as official technology partner and Pepsi Co as official beverage partners, Careem as official transportation partners and Borjan as official footwear partner and green room hosts. In continuation of their support for the platform Bank Alfalah continues as the Official Banking Partners and patrons of the rising talent showcase.
MAHGUL who introduced its new brand ORO with a collection titled “The Indus Society”. The collection is conceptual in its inspiration: it conceives a clan of imaginary women; women who are fierce, majestic, almost drawing on these within an animalistic context. In this same vein, the collections’ colours and embellishments are inspired from animal skins, their patterns and a study of their anatomy, manifest in the form of heavy embroideries and prints, engaging quilting and laser cut techniques to showcase a collection that is inherently lounge/sports luxe in nature. The Indus Society presented three distinct types of ensembles: from casual wear silhouettes with the more slouchy casual track pants and signature ORO barcode T-shirts, each representing a different animal print, to resort wear to formal wear with more structured tunics and trousers. This collection further introduced a new range of accessories to present a look from top to toe, with handmade totes, clutches, sneakers and khusas. The endeavor was to showcase a collection that is eclectic, electric and elevated.
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