The Pakistan Cricket Board (PCB) and Pepsi Pakistan are proud to announce a groundbreaking collaboration ahead of the ICC Men’s World Cup 2023. At the heart of this partnership lies the official ICC World Cup 2023 anthem—a resounding celebration of cricket and unity. This anthem encapsulates the profound passion and unity that cricket represents in Pakistan, aiming to inspire fans, ignite their hearts, and rally unwavering support for Team Pakistan.
With its upbeat composition, powerful lyrics, and infectious melody, the anthem captures the very essence of a sport that unites an entire nation. It’s a rallying cry for fans to unite and stand firmly behind the Pakistan cricket team as they embark on their journey to the ICC World Cup.
Under the banners of #DattKePakistani and #JunoonKaRung, fans are encouraged to stand together, showcasing their unwavering support for Team Pakistan. These campaigns, jointly launched by the PCB and Pepsi, invite cricket enthusiasts to pledge their steadfast support and demonstrate the true spirit of being Pakistani through their passion for cricket.
Pepsi Pakistan’s core theme, “Junoon Ka Rung” or “The Color of Passion,” reflects their deep commitment to supporting and uplifting the Pakistan cricket team. As part of their involvement, Pepsi has introduced a special Pakistan Cricket edition packaging, further emphasizing their dedication to the sport.
The combined efforts of these campaigns aim to foster an atmosphere of enthusiasm and unity among fans, emphasizing the importance of unwavering support for the Pakistan cricket team at the upcoming ICC World Cup.
Fans are invited to share their messages and support for the Pakistan cricket team on social media using the hashtags #DattKePakistani, uniting the nation under the banner of unwavering support.
Let’s come together to showcase our passion and love for cricket, delivering a resounding message that Pakistan is ready to shine, with its people standing tall with their team, because we are all #DattKePakistani!
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