Coca Cola has always been an example-setting organisation when it comes to event-based marketing. Especially post 1996 it has established itself in this discipline. In 1996 when other brands were, taking cricket stars to feature in their TVCs Coca Cola displayed the spirit for cricket in the subcontinent with legendary Nusrat Fateh Ali Khan in the background.

With cricket, Coca Cola maintained this relation for nearly 20 years. In the late 1990s Coke was also, briefly, prime sponsor of Pakistan cricket, that probably was the first time when likes of Waseem and Waqar appeared in their ad.

In 2015 with “Phir se Game Utha De” campaign Coca Cola changed its Cricket World Cup campaign tradition as this time it featured celebrities and cricketers in the ad rather than the cricket fans like its previous all world cup campaigns.

This year with cricket ICC World T20 Coca Cola has come up with another experiment and that is dedicating whole campaign to Pakistan. It is not just about cricket, brand, fashion, entertainment, it is about Pakistan. Every aspect of Pakistan and that is why this campaign is Pakistani Ke Naam (In the name of Pakistan).

There is this digital activity going on by Coke Pakistan where celebrities are showing persuasion to share the coca cola bottle with Pakistan. This might not sound anywhere flashy or creative but this activity has potential to redefine the course and face of digital campaign and advertising in future in Pakistan along with creating a better correlation between TVC and digital camping.

Here are some of the celebrities who have been part of this campaign.

Team Coke Studio

Coke’s chant for #Pakistan seems to be getting viral just in time for the #PakvsInd match this Saturday. Check out the super fun video by the #CokeStudio team made during the recording today. #PakistanKeNaam @cokepk

A video posted by Media Spring Pk (@mediaspringpk) on Mar 16, 2016 at 8:04pm PDT

Muneeb Butt

Coke is paying tribute to Pakistan and Pakistanis around the globe by changing its color from red to green! Muneeb Butt also shows his love and shares a coke with Pakistan. #pakistankenaam @cokepk

A video posted by Media Spring Pk (@mediaspringpk) on Mar 13, 2016 at 5:23am PDT

Chef Mehboob

Coke’s green bottles get more viral as we have famous #ChefMehboob sharing a Coke with #Pakistan! #PakistanKeNaam #ShareACoke @cokepk

A video posted by Media Spring Pk (@mediaspringpk) on Mar 13, 2016 at 4:34am PDT

Ashir Azeem

Coke has turned green for our beautiful country Pakistan. #AashirAzeem, the maker of #Maalik, is sharing a coke with Pakistan and everyone part of this amazing nation! #Pakistankenaam @cokepk

A video posted by Media Spring Pk (@mediaspringpk) on Mar 8, 2016 at 1:50am PST

  Sarwat Gilani

Coca-Cola has turned green to pay a tribute to our beautiful homeland, Pakistan! #SarwatGillani is sharing a Coke with Pakistan and every one part of this amazing nation? #PakistanKeNaam @cokepk @sarwatg

A video posted by Media Spring Pk (@mediaspringpk) on Mar 4, 2016 at 3:47am PST

Fahad Mustafa

Coca-Cola has turned green to pay a tribute to our beautiful homeland, Pakistan! #FahadMustafa is sharing a Coke with Pakistan and every one part of this amazing nation ! #PakistanKeNaam

A video posted by Media Spring Pk (@mediaspringpk) on Mar 1, 2016 at 3:36am PST

  Jimmy Khan

Coca-Cola has turned green to pay a tribute to our beautiful homeland, Pakistan! #JimmyKhan is sharing a Coke with Pakistan and every one part of this amazing nation? #PakistanKeNaam @cokepk @itsjimmykhan

A video posted by Media Spring Pk (@mediaspringpk) on Mar 2, 2016 at 5:19am PST

  Sarah Haider

My name is Sara Haider and I’m sharing a coke with Pakistan! #pakistankenaam @cocacola @cokepk @coke_studio

A video posted by Sara Haider (@sarhaider) on Mar 2, 2016 at 5:53am PST

  Umer Sayeed

Acclaimed fashion designer #UmarSayeed shares a Coke with #Pakistan as #TeamGreen is set for an epic battle of cricket with #India. #PakistanKeNaam #ShareACoke #WCT20 @umarsayeedofficial @cokepk

A video posted by Media Spring Pk (@mediaspringpk) on Mar 19, 2016 at 7:29am PDT

Yasir Hussain

Coke has turned green for our beautiful country Pakistan. Yasir Hussain is sharing a coke with Pakistan and everyone part of this amazing nation! #TEditSpots #Pakistankenaam #CokeFever #YasirHussain #LifeStyle #Lahore #Karachi #Islamabad #TEdit #Magazine #Trends #GoGreen

A video posted by T. Edit (@tribunedit) on Mar 8, 2016 at 1:37am PST