PCB Partners with DineticQ for a New Era in Cricketing Excellence

In a groundbreaking move, the Pakistan Cricket Board (PCB) solidified its collaboration with DineticQ in an official contract signing ceremony held at the National Cricket Academy in Lahore on Monday evening.

Building upon the previously established Memorandum of Understanding (MoU) with DineticQ, Loughborough on 27th September 2023, this contract represents a monumental step toward enhancing the performance and overall well-being of cricketers.

This strategic alliance underscores a shared commitment to furnishing cricketers with cutting-edge facilities at Loughborough, focusing on biomechanical aspects crucial to the game, injury management, prevention protocols, and comprehensive player development.

DineticQ will integrate state-of-the-art technologies into coach education courses, empowering coaches to merge these innovative tools into practical training methodologies. These accredited courses aim to enrich the cricketing community’s knowledge base, ultimately elevating the performance levels of athletes.

The official signing ceremony witnessed the participation of distinguished individuals from both sides. Representing the PCB were Mr. Zaka Ashraf, Chairman PCB Management Committee, alongside COO Salman Naseer, Director – International Cricket Usman Wahla, Director Domestic Nadeem Khan, and Senior GM Domestic Junaid Zia.

DineticQ was well-represented by CEO Mickey Clarke, Co-Founder & Chief Science Officer Prof. Mark King, and Ali Ehsan, CEO Socho Cricket, all of whom joined virtually via video call for the momentous occasion.

Zaka Ashraf expressed his excitement about this partnership, hailing it as a pivotal opportunity to foster excellence in Pakistan cricket. He emphasized that this collaboration addresses the immediate needs of players, laying the groundwork for an enhanced future in Pakistani cricket.

Mickey Clarke shared his enthusiasm for the collaboration, affirming DineticQ’s commitment to optimizing the fitness and career longevity of Pakistan’s players. He highlighted the primary goal of minimizing injury risks and expressed gratitude for the warm welcome received as they embarked on this transformative journey with the PCB.

The partnership between PCB and DineticQ promises an era of cutting-edge advancements, laying the foundation for a new standard of cricketing excellence in Pakistan.