Peshawar Zalmi signs MoU with Hush Puppies as its Official Footwear Partner for PSL 7. Peshawar Zalmi and Hush Puppies to launch Zalmi branded footwear collection in 2022.
Two dynamic partners come together in the form of cricket favorites Peshawar Zalmi and footwear leaders Hush Puppies Pakistan. The two have signed a partnership based on a shared respect and love for sport. Hush Puppies will be the team’s official Footwear Partner, providing them with the latest in cutting-edge footwear. Both brands have a mutual desire to boost the sports industry of Pakistan.
The private signing ceremony was attended by Peshawar Zalmi’s CCO Nausherwan Effandi, Brand Manager Ahad Khan, Head of Digital Daniyal Ali, Marketing Manager Maaz Khan and Hush Puppies’ Managing Director Qasim Mohammad, Head of Merchandising Rizwan Siddiqui, Head of Brand Marketing Meshaal Danish and Head of Retail Imran Baloch were in attendance.
Peshawar Zalmi has previously launched its own clothing brand “Zalmi” which came out with stylish clothing last year worn by top celebrities Mahira Khan, Ali Rehman, Esra Bilgic as well as Peshawar Zalmi Superstars including Daren Sammy, Tom Kohler, Ravi Bopara, Wahab Riaz, Shoaib Malik, Kamran Akmal, Saqib Mehmood, Umaid Asif, etc.
Another facet of this alliance with PSL will include the footwear giant showcasing Pakistani culture with an innovative take on the classic designs which will come out in February 2022. Hush Puppies’ Head of Marketing, Meshaal Danish, expressed her excitement for the prospect “At Hush Puppies, we love partnering with people who are change-makers, and the Zalmi team is an excellent example of this. This marks a great moment in partnerships for the industry.”
Mr. Nausherwan Effandi, CCO, Peshawar Zalmi quoted “With an increasing fanbase, consistent performances on the field and getting record brand & media evaluation from Nielson Sports, it makes sense for Peshawar Zalmi to work with the market leaders of every category. Peshawar Zalmi has been very selective of partnering with brands that understand our brand ideology. Hush Puppies compliments what Zalmi is all about and we look forward to our collaboration with them”.
Managing Director Hush Puppies Mr. Qasim Mohammad, added “Zalmi inspires people and brings them together, which is exactly what Hush Puppies aims to do. This is our part in making sure the sportsmen and women of Pakistan are given the recognition they deserve.”
Rizwan Siddiqui, Head of Merchandising, noted that “Hush Puppies’ focus on premium materials is an important factor in footwear, therefore we at Hush Puppies always work in innovating our technologies and making it more comfortable for our consumer”.
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