The Pakistan Super League (PSL) witnessed a groundbreaking day as its media rights saw record-breaking increases for the 2024 and 2025 seasons. ARY Communications snagged the broadcast rights in Pakistan with a staggering 45% increase over the previous two years, while Walee Technologies secured the live-streaming rights with a colossal 113% surge.
ARY Retains Broadcast Throne: Through a transparent and competitive tender process, ARY Communications emerged victorious, ensuring Pakistani cricket fans will enjoy PSL action on A Sports for the next two seasons. ARY CEO Salman Iqbal expressed his delight and commitment to further elevating the PSL brand.
Walee Technologies Powers Up Digital Experience: In a major shift, Walee Technologies, a Pakistani influencer marketing platform, bagged the live-streaming rights. CEO Ahsan Tahir vowed to revolutionize the PSL digital experience, leveraging their reach to Gen Z and Gen Alpha audiences.
Unprecedented Growth: PCB management committee chairman Zaka Ashraf hailed the record-breaking bids as a testament to the PSL’s phenomenal growth. He congratulated all stakeholders and expressed anticipation for the upcoming PSL season.
Key Takeaways:
- PSL media rights see historic increases for 2024 and 2025.
- ARY retains broadcast rights for Pakistan with a 45% increase.
- Walee Technologies wins live-streaming rights with a 113% surge.
- Both companies express commitment to enhancing the PSL experience.
- PCB celebrates the success as a sign of PSL’s burgeoning popularity.
This landmark day marks a new chapter for the PSL, promising an even more thrilling and captivating cricket spectacle for fans in Pakistan and around the world. The increased investment highlights the league’s immense potential and solidifies its position as a leading sporting event in the region.
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