Coca-Cola and Music have become synonymous in Pakistan, as the company has created over 10 seasons of Pakistan’s biggest music platform, Coke Studio. This year, with the 2018 FIFA World Cup taking Pakistan by storm, Coca-Cola has released the Official World Cup Anthem in Pakistan, “COLORS” featuring Coke Studio sensation Qurat-ul-ain Balouch [QB] and Billboard Top 100 Artist Jason DeRulo.
Indeed, this collaboration with Jason DeRulo is a milestone for the country, with this being the first time a Pakistani artist has collaborated with an internationally acclaimed, best-selling artist on such a grand level.
QB herself is one of Pakistan’s most celebrated artists whose journey with football began earlier this year, when she brought the FIFA World Cup Trophy to Lahore during the Coca-Cola Trophy Tour.
With its message to celebrate your roots and take pride in where you come from, ‘COLORS’ is a first-of-its-kind collaboration for the World Cup in Pakistan. The video for “COLORS” has been shot in Haiti and Karachi, and the song is symbolic of equality in sport, music and life.
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