[Review] Servis Summer Collection 2016 Campaign

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If there is one business organisation that can be labeled as Pakistan’s Walmart in terms of its shops/stores presence and supply chain then it has to be none other than Servis. Servis has been a household name for past many decades and the brand name is synonym with style and comfort. Servis shoes are known for being soft and durable especially men’s formal wear. What is better then having a soft and comfortable formal footwear since one has to keep that on for most part of the day during weekdays?

Over the years has also created a buzz with their TVC campaign and this year the organisation has come up with a full-scale campaign featuring the summer collection of all the brands that Servis shoes offer – Ndure, Liza and ToZ. The campaign is quite crispy and hip to be honest, despite having flaws, the campaign is catchy and has a huge “recall factor” because of the tagline – Servis Shoes: Utaarney Ka Scene Hi Nahi. Use of colloquial slangs is not that alien idea in Pakistan anymore and Service has picked the right one and complimented with all the right ingredients.

The use of usual brand colors with the colors representing summer, the stories they have used for the adverts (especially for the radio ads) are quite appropriate. The TVC is short, not very simple yet simple, with right amount of humor, catchy jingle and message appropriate visuals.

Watch Video: Servis Shoes Summer Collection TVC 2016

From the TVC and the official statement about the campaign, it can be gauged that to which direction Servis is heading this year. The campaign very much in line to cover their multi-brand marketing approach and it is an effort to reinforce image of Servis as a brand that the daily footwear needs of all the members of the average Pakistani family.