Zindagi Kitni Haseen Hay is indubitably one of the strong contenders amongst the slew of films that are being released this coming Eid. 2016. The film’s star duo Sajal Aly and Feroze Khan who have garnered wide popularity with their searing on-screen chemistry in two previous TV serials are set to make their cinematic debut with ‘Zindagi Kitni Haseen Hay’ directed by multiple award-winning veteran director Anjum Shahzad.
In a refreshing departure from the oft-repeated and hackneyed approach of TV morning show publicity tours, the cast recently undertook a more organic and populist stance. On Tuesday, August 23rd 2016, the cast went on the first leg of their promotional tour by visiting the ‘JS Deaf School’. The impetus for this fun and charitable outing was the undeniable fact that the school’s hearing-impaired children often see these stars on their home’s TV screens but would rarely get to watch and hear them on the big screen.
Therefore rather than visit a college or university teeming with potential cinema go-ers, Sajal and Feroze spent their Tuesday morning with the über- excited children of the JS Deaf School. There, the star-duo keenly learnt how to communicate in sign language and joyfully interacted with the delighted students. Photographs from this momentous interaction – in which the two stars looked zealous learning basic sign language and later taking myriad ‘selfies’ with the enamoured students and their mentors – soon went viral on social mediums like Instagram and Facebook.
When asked, what made them choose to visit the JS Deaf School’ Sajal and Feroze eagerly and sincerely replied that the hearing-impaired children, who would probably never hear what they sounded like and would not be able to enjoy the film in the cinemas were unquestionably also their fans. The underlying sentiment was to take the cast’s joy excitement to the children in their own environment.
The stars further added that since Zindagi Kitni Haseen Hay’s plot revolves around a couple with a young child, who plays the central character of Dodo, it was imperative that they visit the amazing children at JS Deaf School’ who so demonstrably showed their adoration to the two stars.
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