Samsung Electronics Company Limited – the global technology leader and award winning innovator has, once again, maintained its 7th position in the “Interbrand-2015” global ranking. According to Interbrand; This year too, Samsung’s ‘brand-value’ remained strong and steady at 45 Billion US Dollars.
Interbrand’s Best Global Brands Report is voted to be one of the most influential benchmark studies by business leaders. It offers evaluative insights into how the best global organizations create and manage their brand value. Over the years, Samsung has been consistently securing a high stature in this annual ranking, as it nurtures a strong brand loyalty, by providing unmatched experiences for the consumers.
The Managing Director of Samsung Pakistan – Mr. J.H Lee said, “Samsung considers its brand to be a strategic business asset and invests heavily on its brand-building functions, along with consistent innovations and technological breakthroughs. This way, we are gaining on our intellectual-capital. Catering to all major segments of the population, Samsung ensures positive consumer-engagement through its vast network of outlets, while creating new interactive communication-channels for the customers.
Samsung fully realizes that the advent of modern telecommunications and hyper connectivity has transformed the art of brand management. An increasingly direct relationship with consumers has enforced a real-time approach to its brand responsiveness.
Samsung’s brand performance has been on the forefront of consumer-centric innovation and design, while increasing its presence in all markets, to achieve continuous sales growth and customer-loyalty. Its diverse range of reliable products, delivers fascinating experiences to enrich the consumer’s lifestyle, empowering them to blend and compete in the modern world, with a feeling of pride for their favorite brand.
Interbrand annually evaluates the value of global brands against 10 principles of brand strength including; Commitment, Protection, Clarity, Responsiveness, Authenticity, Relevance, Presence, Understanding, Consistency and Differentiation. The brands selected for this study are evaluated on their truly global success, transcending geographic and cultural differences. The brand should have the potential to penetrate into the emerging markets of the future. It should reflect world-class financial performance and an immaculate public awareness profile.
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