PFDC Sunsilk Fashion Week 2016’s evening Luxury/Prêt Show on Day-1 was opened by Sana Safinaz with their Spring/Summer 2016 collection titled ‘Sugar Rush’. The collection is a celebration of the onset of the new season and the limitless possibilities it holds.
The collection featured a contrast between an overtly feminine colour palette of lacey whites and creams of soft pastels paired with masculine stripes to create a fascinating sensory dichotomy. To portray a ‘Sporty Luxe’ theme, bomber jackets, tracks, boxy tunics along with wispy maxis were incorporated and accompanied by creatively designed sneakers that lend to the overall playful theme of the collection. ‘Sugar Rush’ featured luxe fabrics such as silk, organza and net to portray floral detailing and multidimensional applique on the garments. The cuts were simple and streamlined, unstructured and lightweight. The collection was accessorized using classic pieces from the debut collection ‘Bridesmaids Special’ of the internationally acclaimed brand Outhouse Jewellery.
The success of PFDC Sunsilk Fashion Week continues to prompt private sector associates to grow in their engagement of the platform to launch new products, marketing campaigns and promotional activities sharing a common vision with the PFDC to develop and promote Pakistan’s fashion industry. In this same spirit, in addition to their title sponsor Sunsilk, this year the PFDC welcomes global giants Huawei as official technology partner and Pepsi Co as official beverage partners, Careem as official transportation partners and Borjan as official footwear partner and green room hosts. In continuation of their support for the platform Bank Alfalah continues as the Official Banking Partners and patrons of the rising talent showcase.
The PFDC Sunsilk Fashion Week 2016 team comprises of HSY as the event producer and show choreographer with Nabila N Pro/NGENTs as official stylists, front stage management by Maheen Kardar Ali and the PIFD student team, backstage management by Product 021 and the PIFD student team, logistics by Brandlogics, event consultancy by Eleventh Experience, Digital Agency Pakka Papita, PFDC’s official spokesperson Kamiar Rokni, official red carpet host Rehan Babar, The PFDC Destination Man on the Scene RJ Khalid Malik, photography by Faisal Farooqui and the team at Dragonfly, Hum TV as official media partners, CityFM89 as the Official Radio Partners with all media management by Lotus Client Management & Public Relations.
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