The Diyar-e-Dil star, Sanam Saeed has expressed her disappointment over the absence of posters and standees of her newly released film, Ishrat Made in China, in one of the outlets of Nueplex Cinemas at Minhas Road, Karachi. There were no posters displayed of the film in the cinema.
She took to her Twitter handle to express her concern and tagged JB Films who is the owner of Nueplex cinemas.
The Zindagi Gulzar Hai actor wrote, “A little disappointed in #nuplexcinemas for not putting up any of our film posters, especially on Rashid Minhas Road.”
— NueplexCinemas (@NueplexCinemas) March 7, 2022
She also urged the cinema owners to support Pakistani content as Hollywood does not need promotion for superheroes films.
Meanwhile, Nueplex cinemas also released their official statement and clarified their stance.
According to the cinema management, the distributor/producer is solely responsible for providing promotional material such as standees and posters. It added, “Hence, this issue may be better addressed if it is taken up with them.”
They also explained that the film was given only two dedicated screens throughout the opening weekend at Askari IV and DHA. They urged to bring this matter to the distributor first to resolve the issue.
Ishrat Made in China was released on March 4 along with Hollywood’s superhero film, The Batman starring Robert Pattison in Pakistan. Consequently, the superhero film is giving tough competition to Ishrat Made in China.
Sanam Saeed and Mohib Mirza are in leading roles of Ishrat Made in China. The designer and TV host, Hassan Sheheryar Yasin (HSY) is also playing an antagonist in his debut film. Mohib Mirza also directed this film. The film is written by Ahsan Raza Firdausi. The executive producers of this film are R. Irfan Sadiq and Farheen Mirza Sadiq.
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