With two consecutive nominations for the International Woolmark Prize [IWP] within the India and Middle East Nominees for 2015/16, Pakistan’s coveted House of Sania Maskatiya introduce their design rendition of Eid-ul-Fitr.

Available at all Sania Maskatiya outlets in Karachi & Lahore along with its official brand e-store, Sania Maskatiya Eid Collection explores the simplistic elements of nature with fresh perspective on our beautiful surroundings. The Eid Collection features 35 designs of understated elegance combining signature Sania Maskatiya geometrics and florals in sleek silhouettes.

The Sania Maskatiya brand is best known for their versatile, specialised prints, textile design based on pure fabrics, unique colours, and fine craftsmanship. The brand has rapidly expanded both nationally and internationally. In Pakistan the brand hosts three stand-alone stores each of which is located in prime shopping locations both in Karachi and Lahore. The brand is further available at select national stockists. Internationally, the brand continues to develop regional and global presence; to that end Sania Maskatiya has been shortlisted for the coveted International Woolmark Prize for the second consecutive time and is one of the first brands from Pakistan to have staged a solo showcase at the Lakme Fashion Week in 2014. In terms of retail and global accessibility, the brand is further available worldwide through a dedicated e-commerce store, in the Middle East through a stand-alone retail space in Dubai and in Europe, the US, Singapore and India through a series of stockists.

Photo shoot Credits:

Collection: Sania Maskatiya – Eid Collection

Photography: Humayun M

Model: Shahzad Noor & Sadaf Kanwal

Direction: Shahbaz Sumar

Male Model Grooming: Sajjid

Female Model Grooming: Anam Farooq Khan

Female Model Hair: Nida